Meta’s Tips for Generating Ad Leads: New Options for Advertisers

Do you want your Facebook Ads to get more leads? Generating Ad leads is never an easy task for Advertisers who are new to the business. It is difficult to create leads unless you are already successful or have some form of social media influence. There are traditional and business factors that aid in reaching the target audience, but Meta chose to assist advertisers by providing new options that aid in user engagement and interaction with the ad because the first step is the most important step in selling a product or service.

Meta introduced several different options for generating more leads including Lead Ads, Message Ads, and Call Ads in their new overview post. They draw the user's focus on the first touch, which is the most critical stage in successfully capturing their attention. These plans can assist you in reaching various types of consumers based on what you are advertising for and who your target audience is.

Meta explains the three different types of ads. It released an informative video on?ways to connect to potential customers?explaining the three options which are discussed in detail below:??

Lead Ads: Audience Interaction

The first type of ad is the Lead Ad. These enable the users to express what they think about your advertisement. When the ad appears on the screen, the user would be inclined to interact with it showing how they feel about the ad.

This type of ad is used to get information from the users which is beneficial to the company. The ad is more likely to be in question format so that the user is curious and would gladly tap on the ad.?

The company uses these questions to determine the user's needs and interests in their service or product. It displays the user's choices and options in relation to what the company provides. Instead of not taking any comments at all, this allows the organisation to learn what their target audience is interested in. Making the audience choose their options or even considering their feedback is advantageous to the organisation.

Call Ads: Immediate Calling

Call Ads are another type of ad that can be used to engage with certain audiences. It gives the audience the choice to immediately call the company for more inquiries about their services. The company can leave this ad running during their working hours to accept any incoming calls from potential customers. If the company posts an attractive-looking ad, it can prompt the user to be curious about their service.

This ad will encourage the user to call the company with any questions they may have once they see it. This helps the user to have their questions and inquiries answered right away and it will help them decide even quicker if they will need the service.

The company will know whether or not the ad is effective based on how the company's target audience responds to it.

Click to Message Ads: Direct Messaging from the Audience

Most users of social media lean towards texting and calling. It is less time-consuming and less socially awkward. Meta offers a way to directly message the company using the ads that click to message.??

Once the user is interested in the ad, they can click to message the company using chat platforms such as Messenger, Instagram, and WhatsApp.??

This type of advertisement provides another opportunity to engage with new potential clients. It provides for some type of interaction between the company and the customers in order to entice them to consider the service or product further.??

Customers have immediate access to any of the company’s messaging platforms and ask any questions or even try to purchase from them.

Meta gave various options for different kinds of businesses to keep growing even further and succeed in having a social media platform. These options will help companies to invest more in the social media aspect. In return, it will increase their reach and target audience.

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