Meta's Offline Conversions API - The goldmine

Sending the offline data back to Meta is more needed today than ever as the ad platforms are driven by machine learning algorithms that crave data. More the good data, better the results.

Most marketers are missing out on sending the offline event data back to Meta Ads. It is crucial to share offline event data with the Meta Ads as it helps the ad platform understand which ads resulted in the conversion. This attribution of offline conversion event to the ads helps in increasing the conversions resulting in maximized ad campaign performance.

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The offline conversion data sent through?Meta Offline Conversions API?helps improve the signal quality of the audience signals you sent to Meta Ads, leading to real-time optimization of the ad campaign performance.

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Every piece of data contributes to a marketing strategy, and leaving out a crucial piece of data can have a huge negative impact.?

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The?ROBO (research online, buy offline) Economy report?reveals that people spend a whopping $5 in-store for every dollar they spend online after online research.

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Do you see how much data you’re missing out on for each user??

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It's definitely a whole lot more than you would’ve guessed.

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So, what's stopping you from sending offline conversion data? While syncing online conversion data is straightforward, integrating offline data with ad platforms is often complex and time-consuming. Setting up the Offline Conversions API can take developers days.

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Fortunately, there’s a simpler solution. You can now easily send offline event data to Meta using the Offline Conversions API through a verified Conversions API partner (Meta CAPI partner).

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Why Choose CustomerLabs??

CustomerLabs ?? 1P Data OPs , an official Meta Conversions API partner, simplifies the process of setting up your Offline Conversions API with no coding required. Here’s what you’ll gain by partnering with us:

• Easy CAPI Setup:?No-code, user-friendly setup for anyone.
• Comprehensive Tracking: Robust offline and online server-side conversion tracking to improve signal quality.
• Higher event match quality: Achieve an Event Match Quality (EMQ) score as high as 9.3/10.
• Better custom audience match rates: Some clients have reached up to 80% match rates.
• High-Quality First-Party Data:?Sync your high-quality first-party data with Meta to maximize its potential.

Interested in setting up Online & Offline Conversions API?

Schedule a free live demo with our experts today!.

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