Meta’s new ad tools & AI rules, plus product discovery on TikTok
Meta launches new AI tools for Facebook & Instagram ads
Meta is rolling out improved AI tools for advertisers, including advanced image generation, expanded text variation, and new features like text overlays.
These updates aim to streamline ad creation processes and offer more options for customisation within Meta Ads Manager. With these enhancements, advertisers can generate full image variations based on their original creatives and create alternative headlines to improve ad performance and engagement.
All AI tools will be available under the Advantage+ creative tab, making it easier for advertisers to access and utilise these features for their campaigns.
Find out more here.
TikTok highlights its role in product discovery
A recent study by Material and TikTok reveals that 61% of TikTok users discover new brands and products on the platform, surpassing other platforms by 1.5 times.
Users are increasingly turning to TikTok as a habitual destination for exploring and searching for products, indicating its growing influence in the product discovery process.
TikTok says: “People don’t just watch content on TikTok; they also actively choose to continue viewing more content related to what was just served to them. They are also turning TikTok into their go-to search destination.”
Find out more here.
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Meta’s new AI disclosure requirements
Meta is implementing new AI-generated labels in its apps to ensure users are aware of such content, appearing in the post composer flow as part of expanded AI disclosure requirements.
This follows Meta's own AI detection tools appending ‘Made with AI’ labels to content. These labels aim to inform users about AI-generated images, countering the rise of fake images on Facebook and Instagram, which cause confusion and potential harm.
This may be important to bear in mind if you’re currently using generative AI tools for your social media content.
Find out more here.
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Impressed with Meta's AI disclosure requirements! ?? Transparency is a must when browsing digital content. Kudos to Meta for making social media a safer place!