Meta's guide to Q5 ??
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What's new in social from the past week
Meta:?
Meta released a guide to help you get the most out of your post-holiday marketing season or as marketers like to call it, "Q5."
LinkedIn:?
LinkedIn expands ID verification to more regions
LinkedIn continues to expand its new ID verification feature which originally was only offered in the US. This feature allows users to confirm their identity with their government ID. After confirmation, the user will get a verification badge.
YouTube:
YouTube is stepping into the world of gaming with its launch of 30 mini-games. One catch: it's only for premium subscribers. ??
TikTok:
The new Artist accounts can be used by any musician and they're equipped with tools to help artists reach new fans and generate more engagement.?
TikTok partnered with Nielsen to provide new insights on ad performance specifically in the Canadian market.?Yay for Canadian data!
TikTok held a private event back in October that informed creators about the benefits of videos that are over 1 minute long. The app is pushing for this type of content since users spend half of their time watching longer videos.
Other:
Depositphotos is back with its design report which highlights 7 design trends they see being popular in the new year.
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This week's trending audio?
To grab links directly to these tunes, past trending audio, and inspiration for how to use these sounds, visit the HeyOrca Trending Audio resource.
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Upcoming webinars
Our 2023 webinars have come to an end! ??
But don't worry, we will be announcing our January webinars soon.?
Stay tuned. ??
Social media holidays for December
December 4 - National Cookie Day (US)
December 6 - St. Nicholas Day
December 7 - First day of Hanukkah
December 8 - National Chocolate Brownie Day (US) / Feast of the Immaculate Conception
December 11 - Anniversary of the Statue of Westminster
December 12 - Feast of our Lady of Guadalupe
December 15 - Bill of Rights Day / Last day of Hanukkah
December 18 - International Answer the Phone Like Buddy the Elf Day
December 21 - December Solstice
December 24 - Christmas Eve
December 25 - Christmas Day
December 26 - Boxing Day (CA, UK) / Kwanzaa Starts
December 31 - New Year's Eve
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Sync all of the social media holidays for the year with your Google Calendar by clicking here.
What's new from the Pod
Curious about the average salary for a social media manager?
The results from our social media manager role and compensation survey are in and you're going to want to take a peek. ??