Metamorphosis Of Digital Events - 2D, 3D, and now in the Metaverse.

The world of events is changing rapidly. Consistent with that, metaverse events are gaining a lot of traction from event planners looking for something new to spice up their business.

On one end, you can think of virtual worlds as imaginary places you can access through video games and other technologies. On the other hand, the metaverse is a new class of language used to describe a much broader concept involving multiple facets of reality.

The metaverse refers to the novel phenomenon of a fully immersive fantastical environment, in which users can virtually interact with other people. While virtual worlds are mostly fictional and are used for role playing and simulation games, the metaverse is about real people who interact with each other in a fully immersive and interactive environment.

What’s new in the Event Industry?

The event industry is constantly evolving. With the rise of the metaverse, events are seeing a massive change in how they can be hosted and accessed. Metaverse allows for an immersive experience that drives engagement and revenue for event exhibitors and sponsors.

During Covid pandemic we saw events being hosted on 2D and 3D platforms, but event organisers and managers are already aware of the potential benefits of hosting an event in the metaverse and are exploring ways to convert their existing events into events in the metaverse.

You might wonder if there will be any differences between the metaverse vs. 2D vs. 3D debate because it is said that the metaverse is not just another video game where you can look around and enjoy a one-of-a-kind experience.

The 2D virtual events platform

The 2D virtual event platform comprises a flat grid layout that combines graphics and labels. With platforms like Hopin, Hubilo, and ON24 etc you can host a simple yet informative event centered around the content displayed mostly like on youtube.

The 3D virtual events platform

The 3D virtual event platform can create a replica of a physical event experience digitally to deliver a highly effective and engaging event experience. You can use 3D platform’s numerous features to create an exciting experience for your attendees. 3D event platforms like Almond Virtex, include real-time video feeds of all speakers, prompting questions and polls, animated video chat conversations with attendees, and rich networking opportunities with social walls, Q&A sessions, polls & surveys, café, and game zones.

Events in the Metaverse

Metaverse is the next phase of the event industry – that's why virtual event platforms like Almond Virtex 3.0, Party Spaces, Exvo etc. have introduced metaverse platforms for B2B events with some special features that allow you to create unforgettable close-gate professional experiences to increase brand visibility, strengthen relationships and loyalty among customers, channel partners and target audiences.

Metaverse events can give attendees an experience beyond what normal virtual events can deliver.

There is no doubt that the metaverse is the future and will take the event industry to a new level. Therefore, event organisers and sponsors should all begin to consider hosting an event in the metaverse. Attendees will feel more involved and engaged, which leads to more positive emotions and a higher likelihood of returning. Events hosted in the metaverse help build your brand awareness and increase sponsorship opportunities by allowing your team to show off their capabilities.

Meta-Monks is currently hosting MetaMorphosis - a conversational series with global metaverse influencer. Register Here

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