Meta, YouTube + TikTok Drop New Features ??
? 1-SECOND SUMMARY
?? ROADMAP
?? Meta Updates
?? TikTok Updates
?? YouTube Updates
?? Pinterest Updates
?? Snapchat Updates
(Note to the platforms: looking back at 2016 Snaps on a map was a trip and makes me want to take more photos so I get the nostalgic flashbacks a decade later — this is a strong incentive to create more content and I wouldn’t be mad to see every platform adopt this.)
?? X (Twitter) Updates
?? LinkedIn Updates
?? Google Updates
(IMO, this is the best consumer-facing AI tool we’ve seen yet)
?? Google recognizes content creators in search results
Google now recognizes content creators as experts in search results — considering them as credible sources of information on a specific topic
Authoritative experts were always a BFD in Search Engine Optimization (SEO) but it tended to be credibility earned through academic certification (doctors, accountants, lawyers, etc)
Now an expert can be a travel content creator or creators in over 60 different niches.
This is huge news whether you’re a creator or a brand who runs creator content on their website.
What This Means:?
As a creator, it means your content could surface in more relevant searches since you’re considered an authority within your field and trustworthy in the eyes of Google. And while Gen Z does turn to social for search, around 50% are still using Google for searches.
领英推荐
As a brand, it means you should be incorporating and leveraging creators in your website content — if you weren’t already — whether that means commissioning creators to write blog posts for you or making it part of an omnichannel strategy around creator campaigns.??
(via @Services95, Pinterest and @VickiRutwind)
?? ?? Big Tech Embraces Gen Z’s Big (Organized) Mess
Gen Z’s design aesthetic has been described as carefully curated clutter or chaotic good. Within the last couple of weeks, the trend has been embraced by two new major platforms (including one surprise entry into the chat).
Consider the TSA bin trend with airport trays meant to look like creators tossed in their items but these are actually carefully curated belongings meant to convey a mood or vibe. It’s joy through abundance and a departure from the minimalist Marie Kondo era.?
This could account for the rise we’re seeing in collage formats on social media. Collages are the digital art version of intentional chaos — multiple images layered together to create a new piece of content.
Pinterest has been on the collage bandwagon since it released its spinoff collage app, Shuffles, in 2022. It has since reincorporated elements of the app back into Pinterest with a new type of pin called Collages.?
The format over-indexed with young people — Gen-Z users are 70% of all collage creators — so Pinterest has continued to roll out new features and advertiser case studies around collages.??
Recently, Instagram tested a customized collage tool, allowing you to create collages from images in your camera roll to share in DMs. (It has yet to roll out officially.)
And then this week, Amazon tested something similar. Creators reported seeing a tool that would allow them to create collages for their Amazon Storefronts. The beta feature was removed and then officially launched at the Amazon Creator Summit. Either way, it seems to indicate Big Tech is embracing Gen Z’s big mess era.
?? DATA DROP
TikTok users who are 45 and older actually watch more travel content per day, on average, than their younger counterparts
This is according to Skift’s interview with Danielle Johnson, group vertical director of travel, tech, and telcom at TikTok.?
The insight is part of a growing trend of creators acting as travel agents for social audiences.?
This week, Expedia announced an affiliate-style program on its site for travel creators called Travel Shops, a digital marketplace where vacation planners can search influencers and tastemakers’ recommendations of specific hotels and vacation activities. Creators earn commissions on travel booked through their suggestions.
Content creators are certainly positioned to meet this growing demand for user-generated travel recommendations.
According to TikTok, 83 percent of their users say the platform “sparks my interest in visiting new destinations that I have not considered,” and 60 percent said they “visit new destinations because I discover them through travel content on TikTok.”
?? IN CASE YOU MISSED IT HEADLINES
?? ?? ?? UPCOMING EVENTS
?? Culture Con, New York | Oct. 5
?? CreatorIQ Connect, Los Angeles | Oct. 10
?? Adobe Max, Miami | Oct. 14
I need your help! I want to crowdsource the best work conferences you attended. Where should our conference budgets be spent in 2025? Please take this survey and tell me the best events you went to and what made them special?
Creator | Social Media Marketing | Gaming - Tech - Comedy | 800k-YT | 50 Million+ Views/month | FB’s largest gaming creator in Canada | ????????
1 个月What’s your take on Facebook merging Ads on reels, bonus & instream ads?
Built Consumer Internet Communities I LinkedIn Managed Creator I Quora TW I LICAP'22 Alumni I Trust & Safety I UGC Consultant I New Mom
1 个月Thank you for sharing the one-second summary. These bits stay amid all the chaos, noise, and cacophony of information.
Strategic Marketing Leader
1 个月Appreciate the curation and quick read!
Creator Economy Expert | Advisor | Educator
1 个月This was my favorite thing to write this week — it’s a overlap of collage features, the TSA bin trend and Gen Z’s love for carefully curated clutter ??