META: Is It Worth The Investment?

Lead generation as a business owner is not only necessary, it's live or die. It's crucial in every business to get exposure and grow your audience, whether you're selling a physical product, providing a service, or consulting.?With META self-reporting 3.4 billion users between their platforms, you’ve probably asked how much and HOW Facebook or Instagram should be a part of your marketing strategy.?

One of META’s biggest draws is its ability to collect multiple data points on its users, making it advantageous for you to get in front of your target audience. Interestingly, both large corporations and small corporations allocate a large if not a majority of their marketing budget to Facebook and Instagram advertisements.?44 percent?of consumers said they had purchased a product after seeing an online ad.?

Here are a couple of tips to consider in your advertising strategy:

1. Define your campaign objectives and KPIs?before launching ads. Whether you're increasing brand awareness, generating leads, or driving sales, having a well-defined goal will help you optimize your ad strategy and measure success accurately.
2. Creative is king!?Be sure to have a plethora of compelling creatives to test and optimize for each campaign.
3. Always utilize search engine optimized (SEO) copy?to help increase visibility.
4. Build social proof?such as reviews and testimonials to drive credibility.
5. Utilize user generated content (UGC)?in your ad space! A majority of companies are pivoting to include creator content as it has proven to drastically increase ROAS and decrease CPA

Facebook/Instagram has been and continues to be one of the largest advertising platforms companies utilize today. Be sure to create a strategy and compelling creatives that work for your business.