? Is Meta Verified Worth It?

In this week's newsletter, we explore whether Meta Verified is worth it, introduce TikTok Studio as a powerful tool for creators, highlight LinkedIn's new B2B marketing features with video ads and AI tools, guide you through TikTok Ads Manager, and discuss YouTube Studio's AI-powered upgrades for content creation.?

1 - Is Meta Verified Worth It??

Meta's offering a 14-day money-back guarantee on their Meta Verified subscription (blue checkmark + perks), hinting at a potential push to boost sign-ups. This could be a good deal for improved account support, but Meta's bigger goal is likely recurring revenue.

While Meta Verified increases revenue, it might dilute the blue checkmark's prestige. This move reflects a broader industry trend of monetizing features previously seen as exclusive.

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2 - TikTok Studio: A One-Stop Shop for Creators to Shine

TikTok Studio is an all-in-one platform designed to empower creators of all levels. It streamlines content creation with editing and filming tools, and offers analytics to understand performance and audience.

So what?

For Marketers: Recognizing the growing importance of creators,? understanding this platform can help you partner with them more effectively.? Offer them incentives to use TikTok Studio's analytics to demonstrate the reach and engagement your brand partnerships can deliver.

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3 - LinkedIn Ups B2B Marketing Game with Video Ads and AI Tools

?LinkedIn is launching new tools to boost B2B marketing: in-stream video ads alongside publisher content (Wire Program) and enhanced AI features in their Accelerate campaign creation platform.

So What?

Here's why this matters:

• Reach a wider audience: Advertise alongside trusted publishers to capture viewers already engaged with relevant content.
• AI-powered efficiency: Accelerate streamlines campaign creation with features like automated suggestions and budget optimization.
• Measurable results: See the impact with better targeting and campaign performance metrics.

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4 - TikTok Ads Manager Guide?

TikTok offers a step-by-step guide to utilizing TikTok Ads Manager, from creating an account to launching your first campaign. The guide covers everything you need to know to set up your own campaigns on the platform.?

Read More here?

5 - YouTube Studio Gets Smarter: AI Inspiration Fuels Creator Success

YouTube is supercharging content creation with an AI-powered upgrade to its Inspiration tab in YouTube Studio. Creators can now discover:

• Search Trends: Stay ahead of the curve with insights into what viewers are actively searching for.
• Breakout Videos: See what's working for similar channels to understand audience preferences and identify potential content gaps.
• AI-Generated Ideas & Outlines: Spark inspiration with personalized video concepts and bullet point outlines based on your audience's interests. This helps creators overcome creative roadblocks and streamline content production.

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Let me hear from you. If there's something you've found helpful, simply reply to this email with your thoughts, and I promise to get back to each one of you. Your input means a lot! ??