Meta Simplifies Targeting Settings: Detailed Exclusions Removed

The main changes will take effect by April 21, 2025.

What’s Changing?

? Detailed exclusions will be removed. For example, excluding audiences based on interests through Detailed Targeting will no longer be possible.

? Employer exclusions will remain available. This option will still be accessible at the account level.

? Custom Audiences can no longer be added as exclusions through the primary section but will still be available via the excluded_custom_audiences field.

Meta’s Testing Results:

? The average cost per conversion decreased by 22.6% in campaigns without detailed exclusions.

? Current campaigns with exclusions will continue running until edited.

For Developers:

? The deadline to implement these changes is April 21, 2025.

? API Updates: Changes will impact ad set creation, duplication, reach estimation, and other key processes social media.