Meta To Shut Down Spark AR in 2025

Meta Announces Plans to Discontinue Spark AR Platform

In a surprising move, Meta recently announced the shutdown of its Spark AR platform, effective January 14, 2025. This decision has significant implications for the augmented reality (AR) and virtual reality (VR) integrations across all of Meta’s platforms, including Instagram, Facebook, Messenger, and WhatsApp, affecting numerous creators and users who have come to rely on these innovative tools.

MetaSpark, launched in 2017, quickly became a cornerstone for AR experiences on Instagram and Facebook. It allowed third-party developers to create and share AR effects, enriching the social media experience for millions. However, with the platform’s closure, many of these beloved AR effects will no longer be available, including those integrated with machine learning (ML) for advanced 3D VR and AR experiences.

According to TechCrunch, Meta suggested its decision wasn’t related to the platform’s adoption or traction. The shutdown came after an in-depth evaluation, with Meta choosing to concentrate on products that it believes will better align with the future needs of both consumers and businesses. Although not directly mentioned, it's probable that Meta's focus will shift towards advancing its AI tools and initiatives.

One of the most unfortunate consequences of this shutdown is the impact on the Bridging Worlds AR filters. These two immersive experiences, which have captivated users with their innovative blend of reality and digital art, will also cease to be available from January next year. This is a significant loss for the community, as these filters have provided a unique way to engage with the content of the book “Bridging Worlds.”

Last Chance to Experience Bridging Worlds AR

Despite this setback, there is still time to enjoy these AR experiences before disappearing. For those who may have missed the opportunity or wish to explore further, the leading AR experience is ready to welcome you back and will be available until January 2025. Immerse yourself in a world where innovation seamlessly blends with reality. Simply scan the QR codes or search “Bridging Worlds” on Instagram filters to begin engaging with the experience.

Here are the details for the two AR experiences based on the book Bridging Worlds:

• AR Experience 1: If you have already acquired the book, click this link to be directed to Instagram. Scan the book cover to interact with the AR experience: https://www.instagram.com/ar/907626034431414/
• AR Experience 2: For the second experience, click this link to access the Instagram filter. Once there, look for the LE favicon and approach it to enter the Lawrence Eta Digital Smart City experience: https://www.instagram.com/ar/1659890204418625/

You can still get your copy here if you haven’t acquired the book. Click the book cover below:

The Future of AR & Alternatives

The future of AR holds great promise, with advancements like AI-powered AR, WebAR, and cross-platform AR continuing to expand and unlock new opportunities. For those looking for alternatives to Spark AR, platforms such as Unity, ARCore, and Vuforia offer excellent options to consider. Don’t miss out on the chance to rediscover the magic of Bridging Worlds before it’s too late.

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