Meta rival Twitter... or X? ??
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Welcome to your Reel Insights
Fellow marketers, we understand that keeping up with the latest social media news is exhausting... ??
That's why we created Reel Insights!
A quick and easy-to-read monthly newsletter.
Packed with the latest marketing tips and the latest social media updates! ??
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Keep scrolling to find out:
?Meta rival Twitter. ??
? A brand new LinkedIn algorithm…
? More about the AI takeover!
The AI take over…??
Let's start this newsletter off with a hot topic, not only for marketers but all employees... Generative AI! ??
Last week,?Meta?released a blog explaining how they use AI to personalise your Instagram and Facebook, including:
LinkedIn has also taken full advantage of a gap in the market, providing Generative AI training courses including 'Generative AI for Digital Marketers'. - pretty smart! ??
It's also worth mentioning while other social media platforms are just catching up, Snapchat has been at this for a while, recently adding?My AI,?a chat bot feature with over 10 billion messages sent already! By the looks,?Instagram?are following in their footsteps...
Why not add lead generation to your marketing strategy?
For B2B businesses acquiring leads has never been more important, so why not try lead generation? This is the process of identifying potential buyers and enticing them to make a purchase. ??
Within this article from?Giraffe social media, they share some of the most popular tried and tested ideas for your marketing strategy, including; online courses and downloadable guides...
Why not try it out! ??
YouTube release their 2023 Trends Report…
With the way we use social media rapidly changing, it's becoming increasingly important to keep up with today's trends and up-to-date creator tools. ??
YouTube just published its culture and trends report surveying 14 countries and analysing 100s of trends. Some of the main topics are;
领英推荐
Take a look at the full 14-page PDF?here! ???
Instagram creates its own Twitter? ??
Now this one needed a mention... It may not be June's news, but a hot topic within the social media community right now! ??
Instagram have released Threads, a brand new social media platform rivalling Twitter and gaining 30 million users within 24 hours! ??
The new platform allows you to sign in with your existing Instagram account, bringing over Meta Verified Ticks and the option to follow all accounts you already follow on Instagram. The Thread feed aims to be a new way to share with text, featuring posts from accounts you follow along with recommended creators you haven't discovered yet.
Have you downloaded Threads yet? What do you think? ??
LinkedIn make some big changes to the algorithm!
LinkedIn seems to be constantly evolving and for us business to stay relevant on the platform, we must stay up to date with these changes.
This article by the Entrepreneur shares exactly what they found out from speaking to Dan Roth, LinkedIn's editor in Chief, about the changes LinkedIn has recently implemented within their algorithm. ??
Here are some of the points we found the most interesting: ??
WhatsApp continues to put businesses first…
WhatsApp?has announced the ability to create Instagram and Facebook ads directly within the WhatsApp business app so no need for an individual Facebook account! ??
All that's needed for small businesses to get started is an email address and form of payment allowing the ad, once clicked, to be directed into the Chat on WhatsApp - making this a very simple way to get started with ads.
To improve this process for small businesses further, they are developing and testing automated personalised messages to customers reminding them of appointments, sales and more! ??
Twitter has restricted our Tweets? ??
As we know, many businesses like to hop on meme trends, Aldi being one of the main culprits, but with?Elon's recent Tweet?stating, "Accounts that try to game our verification system with non-sequitur self-promotion or advertise in a misleading way will be suspended" might mean an end to this!
It's also very recently been released, that Twitter are?limiting the number of Tweets?an account can post in a day. This is said to be a temporary measure in response to getting 'data pillaged', meaning unverified accounts will be restricted to 1,000 posts a day.
Interesting stuff... ??