Meta Launches Onslaught of Reels Updates and Cash Bonuses in Push to Lure TikTokers
Abdul Sattar Rahuja
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Meta extended the length of Reels videos, and launched a bonus program targeting TikTok creators in a bid to bring them to the Instagram and Facebook video platform.
The tech giant Meta has launched a slew of updates to its Reels shortform video platform — and is offering sizable cash bonuses — in an effort to lure TikTok creators to its platform while the ByteDance-owned app remains in a stare of limbo.
For starters, Meta is launching what it calling the “Breakthrough Bonus,” which will award TikTok creators up to $5,000 for posting new videos to Facebook and Instagram Reels. And the company plans to “offer some TikTok creators content deals to help grow their communities on Instagram and Facebook,” potentially delivering more cash into creators pockets.