Meta has launched overlay ads, Google Shopping Upgrades and Fragmented search - The Bonfire Newsletter #010
In this issue, we’re exploring changes and updates in our industry that will provide you with food for thought for your marketing strategy.?
Here's what we're covering:
Join us as we unpack these topics and share a few insights from the Bonfire office from last month.
Meta expands overlay ads to Instagram Reels
By Anu Adegbola from SearchEngineLand
Meta has launched overlay ads on Instagram Reels, enabling brands to weave their messaging into short videos seamlessly. This strategy boosts viewer engagement by delivering ads that improve the user experience, offering brands a more organic connection with their audience.
Read the full article here
Search Is Fragmenting Quickly. Brands Need to Develop Knowledge Graphs
By Christian J. Ward from AdWeek
Navigating the fragmented search landscape requires brands to adapt and align strategies with various platforms. Embrace knowledge graphs to improve visibility and relevance in the digital space. Focus on user intent and content strategies to leverage these shifts for competitive advantage.
Read the full article here
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Google Shopping is getting a big transformation
By Sean Scott from GoogleShopping
Google's latest Shopping AI update changes how customers discover products by offering personalised experiences and improved search capabilities. Brands can leverage these AI-driven tools to enrich customer engagement and drive sales.
Read the full article here
Media Strategy Team Earn Authoritative Interactive Advertising Bureau Certification (IAB)
We’re proud to support our team in upskilling and deepening their knowledge. Two of our dedicated members, Head of Media Strategy Matthew Elshaw and Senior Media Strategist Nicole Ryan, have earned the IAB Digital Media Buying and Planning Certification (DBPC).
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AI Overviews are here – Bonfire shares first glimpse of Google’s new AI search
By AdNews
For the last 12 months, we've been hinting at AI Overviews' Australian launch and sharing resources, including the event we ran with Google earlier this year. Last week, we saw what appears to be one of the first sightings of an AI Overview in Google's search results, heralding that it is now live in Australia.
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Bonfire is an award-winning Performance agency headquartered in Western Australia. For the last 25 years, Bonfire has worked with Australian businesses to create data-driven strategies that deliver measurable ROI.?