?? Meta has launched Instagram Threads
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TOP NEWS
Meta has launched Instagram Threads, a direct competitor to Twitter. The app offers a "sharing with text" experience in exchange for increased data sharing. With over 5 million sign-ups within hours of its release, Threads aims to challenge Twitter's market dominance. Users can seamlessly log in and follow friends and creators with shared interests. The app allows posts up to 500 characters long, links, photos, and videos. Meta's strategic move signifies its intent to capture users and advertisers in the social media landscape.
Snapchat+ Hits 4 Million Paid Subscribers in First Year?- Snapchat's subscription service, Snapchat+, has achieved remarkable success, amassing 4 million paid subscribers in its first year. This accomplishment underscores the viability of monetizing social media platforms and convincing users to pay for enhanced experiences. The subscription offering continues to evolve, with new features like an AI-powered chatbot and upcoming additions such as expressive chat messages and custom chat colors. This success story reflects the industry trend of social networks exploring subscription models and licensing options to diversify revenue streams amidst an ad market slowdown.
Ask a Deliverability Expert: 25 Ways to Keep Your Newsletter Off Blocklists?- Maintaining a strong deliverability for your newsletter is crucial to avoid blocklists and stay in your audience's inbox. To achieve this, obtain explicit consent from recipients before sending emails and provide a clear unsubscribe option. Regularly clean your email list by removing inactive or invalid addresses. These practices will help keep your newsletter off blocklists and improve deliverability.?
A new voice for quality journalism in Southern California?- The Coronado News, a newly launched publication in Coronado, California, is on a mission to bring quality journalism to the forefront, shedding light on the stories, lifestyle, and pressing issues affecting the local community. Founded by Paul Huntsman, The Coronado News is dedicated to providing in-depth investigative reporting and captivating storytelling. As Huntsman emphasizes, "I have great respect for anyone willing to invest in local journalism, but my experience has taught me that quality, not quantity, and restless, veteran reporters, combined with skilled and sage younger talent, can succeed." The Coronado News is poised to become a trusted source of information and a catalyst for meaningful conversations in the community.
The Impact of Sender's Name and Emojis in Email Subjects?- When it comes to the sender's name in your newsletter, the impact on open rates cannot be underestimated. In a case study for Denník SME in Slovakia, the decision to keep the newsletter sender as the news brand or change it to a real person's name was crucial. While many studies suggested using real people's names, the reality was different. Major organizations like Wired, The Washington Post, and The New Yorker often use their brand or organization name as the sender, while upstart newsletters like Puck.News or Semafor opt for the author's name. This shows that there is no consensus and that real-life practices vary. It's important to consider both theoretical best practices and real-world examples when deciding on the sender's name for your newsletter.?
We must think beyond the memes’: Google’s Richard Gingras on the future of news in our societies?- Richard Gingras, Google's representative, delivers a thought-provoking speech on the present and future of news in our societies. Reflecting on his extensive experience in the intersection of journalism, technology, and policy, Gingras highlights the challenges and opportunities brought by AI and generative language models. He emphasizes the importance of query understanding and diverse perspectives in delivering accurate and valuable information. Gingras also discusses the value of generative AI in newsrooms, including its potential for automation, audience growth, and service journalism. However, he cautions that addressing the broader information needs of communities is crucial, alongside accountability journalism, to bridge societal divides.
Google has announced its response to Canada's recently enacted Online News Act,?which requires agreements with news publishers for payment of news content that generates revenue. In a blog post, Google states its decision to remove links to Canadian news from its search and news products and discontinuing Google News Showcase in Canada. The move follows Meta's decision to pull news from Facebook and Instagram in response to the legislation. Both companies express concerns about the "link tax" and its potential impact on their platforms, emphasizing the need for alternative approaches to support journalism in Canada.
THE LATEST AT LETTERHEAD
Creating a top-notch newsletter shouldn't be a time-consuming endeavor. That's why we're excited to share our secret sauce for streamlining the newsletter creation process. In our?blog post,?we dive into the world of efficient content production tools that will save you time, energy, and make you look like a newsletter wizard.
But it doesn't stop there.
We also delve into the importance of workflows as a recipe for success. From establishing a content calendar to designating roles and setting up templates and style guides—we cover all the essential elements for a streamlined newsletter creation process.
And if you're managing multiple newsletters, we've got you covered. Prioritize effectively, create a master content calendar, automate tasks, and leverage Letterhead's multi-newsletter functionality to maintain high-quality content and design across the board.
Unlock the secrets of efficient content production and take your newsletter operations to the next level.
IN THEIR OWN WORDS
On another exciting episode of "In Their Own Words," we have the pleasure of featuring Brigitte Cardenas, who found inspiration in Eric Lam's article "Exploding Ideas" when seeking?best practices for your newsletter operations. Join us as we uncover the routine that Eric follows to create his highly successful newsletter.
In the realm of newsletter creation, he has discovered the importance of consistency by designating specific days for each task rather than overwhelming himself with multiple tasks in a single day.
His routine follows a structured approach:?
Taking inspiration from Eric's approach, finding a routine that works for you is essential. This approach helps maintain focus, maximize productivity, and deliver newsletters that engage your audience.
领英推荐
Discover how?Eric Lam cracked the code to grow his newsletter?with over 6.5K subscribers in just four months.?
TOOLS AND READS THAT CAUGHT OUR ATTENTION
Discover valuable tools and tutorials for newsletter, media, marketing, and growth:
CLASSIFIEDS
Discover roles in newsletters, journalism, and publishing. Need an intern or have a vacancy? Hit reply and let us know.
FYI: The?Project Optimist?is a digital news startup serving greater Minnesota with a focus on solutions journalism about environmental, business and social issues. They also feature local art and host community dialogues on difficult topic.
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