Meta description MATTERS, so how to write it?
We love it and hate it.
In any case, we just have to learn how to manage it.
So here is a micro-learning newsletter for you all who need this.
What is a meta description:
A meta description is a brief description of a webpage that appears in the search engine results. Although it is not a ranking factor, it is still important to write a good meta description as it can help to improve click-through rates. Here are some tips for writing a good meta description:
Keep it under 155 characters: This is the maximum number of characters that will be displayed in the search results. Any characters over this limit will be cut off, so make sure to keep your descriptions concise.
Include keywords: Include relevant keywords in your descriptions to help improve your website's visibility in the search results. However, don't stuff your descriptions with too many keywords, as this will only serve to harm your website's ranking.
Make it descriptive and appealing: In addition to including keywords, make sure to write descriptions that are both descriptive and appealing. This will help to encourage users to click through to your website.
If you have questions about it, let me have them!
Gizem