Meta Business Verification for Whatsapp API

The default cap for our WhatsApp accounts is 250 conversations per 24 hour. In order to set the 1k per day limit, Meta now requires a verified account status, which eventually will help an account to reach above limits. This means that you will have to provide Facebook with some supporting documentation to confirm the legitimacy and existence of your business.

Even though the Business Verification is required by Meta for a company to have access to higher account tiers the WhatsApp Business API, this process is completely unrelated to WhatsApp.

Checklist for Business Verification

To increase the company's chances of being verified by Meta, it is important that:

• The company's website is active and complete, containing the company's name, address, and phone number
• The account email is from the same domain as the company's website provided in the documentation
• If the verification will be made through the phone number, make sure you can receive the call. If the phone has IVR, disable it temporarily
• The company's trade name in the documentation is the same one used on the website and the Facebook page. If different, the names need to be related in some way on the website. For example, at the footer, enter "Company ABC powered by Company D"

After submitting the documentation, you will be informed via email about the progress of the company's verification.

Business Manager Verification Process

1. Fill up basic business details in “Business Info”

To edit your information in Business Manager:

• Go to?Business settings .
• Click?Business info.
• In the?My info?section, click?Edit.
• Update your name or email address.
• Click?Save.

2. Access Business Manager Security Center

To start the verification process go to?Security Center ?and click Start Verification in the Business verification section.

2. Select Your Business

• Click on Get Started
• Enter your business information, then click Next.
• If your business is listed, then verify details and enter confirmation code.

• If your business isn’t listed, choose None of these matches or the correct option from the list.
• Verify your business information and submit the Business documents.
• Post submitting the Business documents, specify how you would want to receive a verification code on your business phone number- by text, phone, or email.
• Enter the code and Click Submit.

After you upload the documents, Meta will review them as quickly as they can.?This may take several days.?You can check the current status of your verification by going to your Security Center.

When your business is verified you will be notified and you will also see the verified status in your account.

Documents needed for Business Verification

• Certificate of incorporation or formation :?A legal document relating to the formation of a company or corporation.
• Business licence :?A permit issued by a government agency that allows you to conduct business within a geographical jurisdiction.
• Tax or VAT registration certificate:?A legal document that allows you to buy goods through your business without paying local sales tax.
• Utility bill:?A document proving that services are being provided for you to run your business or organisation (gas, water, electricity etc.).
• Bank statement:?A printed or electronic record of the balance in a bank account and the transactions therein.
• Business licence:?A permit issued by a government agency that allows you to conduct business within a geographical jurisdiction.

My Business Verification request was rejected: What to do now?

If your request for business verification was rejected by the Facebook team, you should receive an email notification noting that the documents you attached didn't pass the verification process.

To know more information about the rejection, you should go to your Facebook Business Manager → Security Center → Contact Facebook (under the message that the request was rejected).

Go through the reason and continue ahead to rectify and resubmit your application.

Common Rejection Reasons

These are the most common rejected reasons for Business Verification:

• Multiple attempts to verify your ID
• Submitting unaccepted or incomplete documents?Ensure that you provide all the required documents in the specified format.
• Submitting documents with an incorrect language code or in an unsupported language?Make sure that the documents you submit are in the appropriate language and meet the language requirements specified by the verification process.
• Submitted documents are expired, illegible, or not viewable?Ensure that the documents you submit are valid, legible, and viewable. Expired or unreadable documents may lead to rejection.
• Inconsistency with Legal Business Name?The information provided should align with your legal business name. Any inconsistency in the business name may result in rejection.
• Submitting documents with a partial or wrong address?Make sure that the address on the documents matches the provided information in your Business Manager accurately. Partial or incorrect addresses are not accepted.
• The phone number on the document does not match your business phone number or not showing any phone number?Ensure that the phone number on the submitted document matches the contact information provided for your business. If no phone number is displayed or if it doesn't match, it will result in rejection.
• Not following up with additional documents required by Facebook?If additional documents are requested during the verification process, failure to provide them may result in rejection.
• Website domain not verified or not working?If your website domain is not properly verified or if it is inaccessible or non-functional during the verification process, it may result in rejection.
• Email domain with inconsistencies?Ensure that the email domain used for verification matches the domain associated with your business. Any inconsistencies in the email domain may lead to rejection.
• Unclear band image?Make sure that the brand image is of sufficient quality and clearly represents your business.
• The website has incomplete information about the business, like the address or phone number are not matching the information provided on Business Manager

Is Business Verification the same thing as the green check?

No.

Business verification is different from the verified badge, also known as green check or Official Business Account (OBA).

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