Meta Begins Testing Generative AI Elements for Facebook

As Meta seeks to better align itself with the generative AI revolution, it is developing a suite of new ad tools to assist refine its AI alternatives, including new, built-in ad creative generating capabilities.

The AI Sandbox in Meta presently includes three components: text variety, background creation, and image outcropping.

• Text Variation will use AI to generate multiple variations of ad text, giving marketers more options to choose from to maximize performance.
• Background Generation, meanwhile, will create backgrounds for product images from text inputs
• ?Image Outcropping will adjust your visuals to fit different aspect ratios across multiple surfaces, like Stories or Reels.

The tools may be highly useful in putting together various creative pieces, which, when combined with Meta's Advantage+ targeting, may provide Meta's ad systems with additional creative possibilities to offer to each user, thus improving ad performance.