Meta Ads: Images Or Videos?

This week's Facqt ? 44% of people polled said E-commerce is the most difficult paid social campaign to master.

With E-commerce, you have a lot more competition than lead generation and mobile installs, making it harder for your product to stand out.

Today, we're talking about images and videos and which one you should be using to best stand out from the competition on paid social.

Hey there! Glad to see you back for the newsletter! In this article, you'll learn about the following:

• Meta Ads: Images Or Videos?
• 5 Reasons Why LinkedIn is Great for B2B Advertising
• 5 Profitable Meta Ad Campaigns That Aren't Conversion-Based
• Fancy Sprinkles Ad Review
• Instacart Ad Review
• And more!

Meta Ads: Images ?? Or Videos? ??

Which one should you choose for your ad campaigns on Facebook and Instagram? Let’s discover which format is best for you!

?? Why Images are a great safety net for?performance

Images are a good foundation for steady results and engagement because of the following:

• Instagram (and Facebook to some degree) was built around static images.
• Images are also much easier to set up compared to videos.
• They have a lower CPM (Cost per thousand impressions) but also a lower click-through rate in comparison to videos.
• Lastly, images help the audience when they need to quickly understand the reason and value of the product/service.

That means that images will provide a solid safety net for performance and give you?4/10 to 6/10 results.

?? Why Videos anchor performance

While images are easier to produce and provide a strong safety net, videos have the potential to scale big on paid social. Here are a few reasons why:

• Video advertising is where you can anchor your performance dramatically.
• However, good videos are much more challenging to create than images.
• They also have a higher CPM but they balance it out with a higher click-through rate.
• Furthermore, videos tell a better story and provide deeper insights into how the problem is solved.
• Videos are also more memorable and spread a positive impact on all other areas of the funnel, which will improve things like organic traffic as well as email marketing.

Therefore, videos can give you much higher performance ratings, which are the?8/10 to 10/10 results.

In Conclusion

Video ads are more dynamic. Nevertheless, a mix of both creatives will give you a safety net for testing new concepts and making profitable Facebook ads.

As a matter of fact, Facebook themselves have an?86% confidence that a combination of images and videos will result in a better return on ad spend.?That’s because the algorithm will benefit from a wide array of deliverables.

So, having mixed assets will help maximize ad performance by reaching the audience’s particular mindset at that particular moment.

5 Reasons Why LinkedIn is Great for B2B Advertising ??

Discover how you can benefit from LinkedIn ads right here. Read the carousel.?↓

5 Profitable Meta Ad Campaigns That Aren't Conversion-Based ??

Conversions, although the most common and advantageous campaign objective on paid social, isn't the only profitable option. Here are 5 others! Read the carousel.?↓

Fancy Sprinkles Ad Review: Why this ad is sprinkled with success! ??

If you want to be successful with your paid social ads,?your creative needs to solve a problem.?And that’s exactly what? FANCY SPRINKLES ?is doing with this video ad.

1?? They do a tasteful job of starting the video with?product placements.

2?? You see the story?of the cakesicle being made.

3?? At the very end, it’s not complete until?the sprinkles are applied.

Because the sprinkles solved a problem, according to Google, the audience is going to be?2.7 times more likely to engage with the ad?than an ad that doesn’t solve a problem.

Which in turn gives Fancy Sprinkles a forecast of not just sprinkles but a heavy downpour of?positive ROAS!

Instacart Ad Review: Why this ad doesn’t match the narrative ??

I get what?Instacart?is doing but the narrative of the video is about how you can bottle garlic yourself. And the only time it’s tied to Instacart is with an overlay 16 seconds in that says “Free delivery on your first order.”

?? So, I can get?free delivery for bottled garlic on my first order.?But then they continue the messaging about?how I can make it at home.

? That’s?not the strongest narrative?nor is it?the strongest brand positioning?you can be doing with an ad.

?? As a result, this is going to make the audience?more confused,?which is going to give them?less direction,?which in turn is going to?decrease the performance of the ad.

?? Plus, there’s a fart sound at the end of the video too, which just makes this even more of a stinky rose.

Instagram is making it easier for brands to connect with influencers.

By expanding their API access, agencies can send direct proposals to content creators they want to work with. To summarize:

?? Agencies can discover creators on the Creator Marketplace more easily.

?? Agencies can send DMs to creators’ partnership messages folder within the app.

?? Agencies can send project proposals to creators as well as track the progress of the collaboration.

?? Social Media Today, LLC

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All the best,

Gabe

You can follow me on:?Instagram?|?Facebook?|?TikTok