Meta Ads - Fight or Flight?

Some of you are already experiencing the impact of Meta Ads on your holiday season sales.

Whether it's the increased?costs or unstable demand, it's there.

So, what should your next step be?

Should you stop using the third-most-visited website in the world?

In this newsletter, we're going to answer this question using the help of our top Meta Ads experts.

Why should you stay with Meta Ads?

??Reach?- Meta still has a huge audience -?2.7 billion active users

??Targeting?- Very detailed, based on demographics, engagement, and more

??Analytics?- More advanced and accurate than most display ads platforms

??Algorithm?- When you have enough budget and conversions, Meta's updated algorithm is very effective in bringing more relevant audiences to your website

Why switch to other channels?

??iOs updates?- Made it harder to personalize ads and retarget relevant audiences

??Costs?- Are increasing due to increased competition - more advertisers means higher bids on your audience's attention

??Intense?Creative Flow - To succeed on Meta, you need to test more and better ad creatives. This is an investment?not all brands can afford.

??Management?- As the ongoing testing becomes more intense, you need to learn fast and react fast on Meta. This requires a lot of time and effort to manage.

See what some of our Mayple Experts have to say about this:

Simon F.

Part of a holistic funnel

"As always there is an 'it depends' component, but broadly speaking it's a big yes. Meta still has a huge active user count and despite plenty of challenges, for most brands ads can run profitably. It's still critical and even better when used as part of a multi-channel PPC approach."

Tom L.

Still the leader

"It’s a bit like what we’re seeing with EVs. Maybe TikTok and other platforms are a newer, better alternative and we’re seeing phenomenal growth. Right now, meta is the combustion engine and is still the leader. For how long? Who can say..."

Nik H.

Go to Amazon

"There are a few brands that Facebook is still working for. It’s very limited but IOS messed up most of the platform's algorithms. The full synopsis is 95% of brands that have been investing in Facebook aren’t seeing results and likely won’t see results soon. It’s a quick way to throw out a lot of money.

I’m guiding almost all brands to Amazon."

Colby F.

Only with the right mindset

"The platform has evolved. Users' expectations have changed, and we must adapt to that. If you're?willing to invest the resources needed or pay for the ad creative it takes to succeed on the platform, so yes.?The brands that still want to throw minimum viable content up as ads will have a very tough time winning attention on Meta."

Our Conclusion

If you're up for the challenge, your potential to grow your business using Meta is still one of the highest among ad platforms.