Messaging Mastery for Marketing & Sales Campaigns
Susan Lindner
Global Keynote Speaker | Host, "The Innovation Storytellers Show" We help innovation leaders become amazing storytellers to get the resources, runway and recognition they deserve.
Messaging can make or break a campaign. It can be the difference between your target audience paying attention, or not.
A powerful message provides clarity on how your innovation can impact business and shift the market. It successfully maps purpose to product, and instantly connects?with key stakeholders.
Whether?you're?seeking to persuade a new client, secure funding, or make a sale, your?message needs to engage people and inspire?them into action.
As innovation storytellers, we do that by quantifying and qualifying how our audience's lives will get fundamentally better as a result of our breakthrough idea. We wrap our message in a story that?helps them?see a future?they couldn't envision before us.
Most sales and marketing teams have access to great technology that allows them to monitor and track campaigns and their results. But don't forget about the human touch. The best campaigns go viral, because they connect emotional with people and inspire them to share those feelings with others. And that's critical when you're selling innovation.
SL.
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p.s. -- Psst, need help with this? My?Mastering the Message?talk and workshop?will prepare you, your team, and your organization to embark on a successful sales or marketing campaign by harnessing a powerful message that reaches your targets where it matters most.
For more information, send me a message on here today.
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This Week's Best Articles on Innovation
Climate Change Won't Wait For Future Action - We Need Action Now -?Nature
Cowboy Culture Doesn't Have a Monopoly on Innovation -?Scientific American
The Innovation Investment Gap -?Sifted
The Truth About Leading An Innovation-Led Culture -?FORBES
Why Big & Complex Businesses Find It Difficult To Innovate -?FORBES
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This Week on The Podcast
Innovation unlocks the ability to set a vision, but bringing it to life successfully requires we use a set of foundational tools and architecture. With the surge in demand for improved end-user experiences, Chris shares his insights about why the way we approach innovation is more critical than ever.
In today’s episode of the Innovation Storytellers Podcast, I interview Chris Harris, VP of Global Field Engineering at Couchbase, about how he has been accelerating technology innovation at the database software company and establishing a more open, collaborative culture.
Together, we talk about how databases can be the building blocks that allow businesses to innovate with greater ease.
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On a final note, are you an innovator who might be interested in joining me on the Innovation Storytellers podcast? Send me a message on here and let me know.
Susan Lindner
CEO & Founder, Innovation Storytellers