The Message is More Important Than the Gear

It’s easy to obsess over fancy camera gear (or lack thereof). Maybe you don't have a dedicated camera, but feel like you need one. Or a heavy-duty lighting kit. After all, you need that stuff to make videos...right?

Gear can help, sure.

But there’s something that’s way more important that you shouldn’t forget.

THE MESSAGE IS WHAT MATTERS

By far, what's more important, is your message--what you have to say.

?? Not the camera.?

?? Not the lighting.

?? Not the background.

Sure, those things are good and can help. But ultimately it’s your message that matters--the actual content.

You've got a message. You're likely organizing all your content efforts around that message, because it's a message your target audience needs to hear.

Getting it out there in the world on video is more important than what gear you don’t have. Don’t let that stop you from making great video content.?And--spoiler alert!--most people on social media don't care much about how fancy a video looks. They're more concerned about the content itself.

YOU have something to share with the world.?And you can use the gear you already have--your webcam, your smartphone, the window next to your desk, that USB mic you bought 2 years ago.

So whip out your smartphone and get to it! ??

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TAKE ACTION

1. Took a look at the gear you already have. What can you use to capture your message on video? Even if it's just a smartphone and window light, it's better than nothing.
2. What's your main message? The kind of thing you could do a keynote speech about? Write it down and review it regularly. Remember, THAT is what matters.
3. Know any fellow business owners who are struggling with this same thing? What's 1 way you could encourage them?

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Does video editing make you want to bang your head against the wall, or jump out a window?

Book a?free?Discovery Call?and we'll chat about done-for-you videos that'll give you your sanity back, and the results you're looking for.