A Brand-New Newsletter About The Future of Content

"We’re getting an increasing number of requests for books to be turned around in 3-4 months instead of 6-12, and publishers especially are pushing back on this fast approach. It’s interesting because typically it’s the other way round – the publisher wants the book out the door as soon as possible and find that the author drags their heels. Now, though, publishers are looking for authors who take time over their content and, if they do want it done quickly, hire people to get it done right. They’re looking for speed and quality."

THIS MONTH AT WBR

Did you know that studies have found that the average worker is productive for only 2 hours and 53 minutes a day!? This month at WBR we've been focusing on time tracking. No, not so that we can keep an eye on each other (we're a team built on trust!) but so that we can monitor which areas of the business are eating into our time the most. We read this really interesting article on the benefits of time tracking: peoplemanagingpeople.com.

CLIENT SUCCESS

This week we'd like to shout out the wonderful Doug Bennett, author of the Amazon Bestseller Goals Do Come True: From The Edge Of Financial Oblivion To A Life Of Freedom And Fun (now a popular podcast!) Doug channeled his years of experience and genuine desire to save his clients from a lifetime of financial instability into a hugely successful book, blog, and podcast. Read more of his story here.

NAVIGATING THE WORLD OF PUBLISHING

We've been creating content for non-fiction authors and their publishers for eight years now. One thing we know that entrepreneurs and publishers have in common is the value they place on time, speed, and quality. We know neither one will tolerate drains on their most valuable resources. That's why it's so important that business book authors and publishers are carefully matched. Like any partnership, communication, values and ambitions must align. Luckily, we've got tonnes of resources over on the blog about how to make the publishing decisions that are right for you. Read more here.

FROM PODCAST NOVICE TO EXPERT

Did you know that most podcasts fall off after the three-month mark!? This trend is known as podfading, and it happens because hosts run out of time, money, energy or, worst of all, creativity. It's a real shame because podcasting is a fantastic way to build your personal brand, attract right-fit clients to your business, increase your network, and build a loyal and engaged audience. But it's not as simple as buying a good-quality microphone and hitting record. Making that assumption is what leads to podfade! Avoid this happening to you with our handy guide.

FOOD (OR VODKA) FOR THOUGHT

In 1971, Gunnar Broman, co-owner and Creative Director of Absolut Vodka, stumbled across what would later become the centre-piece of a hugely successful 25-year marketing campaign: a glass bottle. This glass bottle would go on to become the number one thing consumers recognise about the Absolut Vodka brand, and since that fateful day in 1971, it hasn't changed. Why? Because it works. Absolut Vodka found their one thing and stuck to it. We found this really interesting. So our Head of Content, Ivan Meakins, did a deep dive into the whole story and why "The Rule of One" works so well. Listen to the podcast episode here.

CLIMB23

Back in May, 900 of the UKs most exciting entrepreneurs, investors, and business leaders came together in Leeds for the Climb23 event, sponsored by Investor Ladder. Over the course of three days, our very own Head of Content, Ivan Meakins, sat down with some of the best minds in business to discuss the fascinating insight behind their success. And so the CLIMB podcast was born, available now on all major podcast directories or at this link.

Click here to access a free 5-step audit of your book, blog or podcast idea, understand the business case and receive a written plan.