A Message From The East
Kelly Beard Assoc. CIPD
![Kelly Beard Assoc. CIPD]()
Kelly Beard Assoc. CIPD
Head of People & Talent (UK, USA, Dubai & Porto) at Threads Styling
(30 second read)
lastminute.com group take a look at the future of messaging apps.
For the first time ever, there are more people using messaging apps than social networks. If you take a look at what Chinese App WeChat is already being used for by its 800+ million users then you can get an idea of where Facebook Messenger and WhatsApp are going as they build automated conversations and engagement.
14 Things We’ll Soon Be Using Instant Messaging Platforms For
- Sharing real time locations
- Sharing their lives ‘moments’ in a feed
- Making in-store payments
- Shopping online
- Paying utility bills
- Playing games and getting rewards
- Splitting the bill
- Accessing wifi hotspots
- Hailing and paying for a cab
- Transferring money to friends
- Ordering food deliveries
- Booking deals
- Managing bank accounts
- Donating to charity
Facebook will be following suit by building services within the app, rather than building standalone apps and think of the opportunities for different brands??
How do you feel about this?? Would you use WhatsApp or Facebook to manage your bank account??