A message from Dale Morris

As the year comes to a close, I wanted to share some exciting news about the next chapter for Ascribe.

This past summer, we initiated a transition to new ownership with the sale of Ascribe to Ottawa entrepreneur-investor, Michael Aiello. Since then, I’ve been working closely with our new Vice President, Alex Dorward, to transfer the management of business operations and grow our project and production coordination team.

While the ownership has changed, the Ascribe brand and our commitment to excellence remain constant. Our transitional efforts have focused on preserving the practices, systems and principles that enable our team to deliver the great thinking, quality writing and proactive service our clients rely on. We have also augmented our video scriptwriting services with full video production capabilities through our new sister company, Simple Story, also under Michael's ownership.

As the transition proceeds, beginning in February 2022 I will shift my role to focus on strategic projects, providing creative direction and working alongside our editorial anchors, Andrew Kirkwood and Steve McCutchen.

I’m so proud of what we have built at Ascribe over the past 15 years. I’m proud of our stellar team and trusted client relationships. We’ve come a long way from 325 square feet, a white board list of active projects, a dry erase marker and a couple of laptops. I look forward to the ongoing evolution of this content agency — the little engine that could.

Thank you for being part of Ascribe's ongoing journey. If you have questions, don’t hesitate to reach out. In the meantime, I wish you a good wrap-up before the holidays, and a restful and playful break.

Sincerely,

Dale Morris