The Merger Makeover: Essential Digital Asset Updates for a Seamless Merger with Sam Crist

It seems like every other week there is a new announcement about a merger or acquisition happening in the accounting industry.

As mergers and acquisitions (M&A) becomes increasingly more frequent, marketers are responsible for ensuring a seamless digital transition. This transition often has the potential to make or break the success of the merger.

But if you’re new to the industry or this is your first merger, where should you even start?

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