The Mentality of a TOP PRODUCER...

The Mentality of a TOP PRODUCER...

by Bobby Bryant

When you hear the term “Top Producer,” what comes to mind? Is it someone who consistently shatters sales records, dominates their market, and lives a life most only dream of? The truth is, being a Top Producer isn’t just about skills, tactics, or even talent. It’s about MENTALITY!!


"I hate LOSING, more than I love to WIN!"

by Nick Saban


So, what is mentality? Mentality is the mindset, attitude, and approach you bring to life and work every single day. It’s the lens through which you view challenges and opportunities. Winners have an undeniable mentality that fuels their success, while losers sabotage themselves before they even start. Your mentality defines whether you show up ready to dominate or retreat at the first sign of adversity. Simply put, mentality is the foundation of success.

Let’s look at two iconic examples to understand this better.

Example 1: Michael Jordan - The Greatest of All Time

Michael Jordan, arguably the greatest basketball player in history, didn’t just win because of his physical abilities. He won because of his mentality. Jordan was known for his relentless work ethic, unshakable confidence, and refusal to accept defeat. When asked about his countless missed shots, he said, “I have failed over and over and over again in my life. And that is why I succeed.” His mentality was what separated him from other talented players. He didn’t just want to win; he wanted to dominate—and he put in the work every single day to make that happen.

Example 2: Elon Musk - The Visionary Disruptor

Now let’s shift to the business world. Elon Musk, the mastermind behind Tesla and SpaceX, has a mentality that defies all odds. When experts said electric cars would never take off, Musk proved them wrong. When critics laughed at the idea of colonizing Mars, Musk doubled down. What makes Musk different is his ability to think bigger than anyone else and his willingness to endure unimaginable challenges to turn his vision into reality. His mentality is a cocktail of resilience, audacity, and an unshakable belief in his mission.

What Makes Winners Different?

Both Jordan and Musk share the traits of Top Producers:

  1. Clarity of Purpose: They know exactly what they want and why it matters.
  2. Relentless Work Ethic: They outwork everyone, even when no one’s watching.
  3. Resilience: They don’t let failure define them—they use it as fuel to get better.

How to Develop a Winner’s Mentality

If you’re ready to become a Top Producer, here are the top three ways to cultivate the mentality of a winner:

  1. Own Your Morning, Own Your Day Success begins with how you start your day. Top Producers don’t hit snooze or waste their mornings scrolling on their phones. They wake up with intention. Whether it’s a workout, journaling, or reviewing goals, they set the tone for success before the world has a chance to distract them. Start your day with purpose, and you’ll see the ripple effect throughout your life.
  2. Embrace the Grind There’s no shortcut to greatness. Winners are willing to do what others won’t. They show up early, stay late, and put in the work when others give up. Adopt the mantra: “Discipline equals freedom.” Consistency beats talent every time. You don’t need to be perfect—you just need to keep showing up.
  3. Guard Your Mind Your mindset is your most valuable asset. Winners don’t let negativity, doubt, or fear take up space in their minds. They read books, listen to podcasts, and surround themselves with people who inspire them to be better. Cut out the noise and focus on what matters. Protect your mental energy like your life depends on it—because it does.

The Ultimate Call to Action

Now, ask yourself: Are you ready to stop making excuses? Are you ready to embrace discomfort and chase greatness? Winners win, and losers lose. The choice is yours. Right now, in this very moment, you have everything you need to begin. Stop waiting for permission. Stop doubting your potential.


EXCUSES: Tools of incompetence, used by non-achievers, to create worthless monuments of nothingness....

by Kappa Alpha Psi Fraternity Incorporated


Get up. Take control. Be relentless. The world is waiting for someone like you to step up and lead. Make the decision today to adopt the mentality of a top producer. Because once you do, there’s no limit to what you can achieve.

Go out there and dominate. The industry—no, the world—is yours for the taking.

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