Mensch on a Bench - a marketing hit

I am not a marketer, I do not understand marketing, but I can spot a brilliant approach when I see it.

I first spotted Mensch on a Bench on Facebook. I was oblivious to the fact that this product was showcased in one of the episodes of Shark Tank. I immediately said, this is cute, and whoever came up with it, is a genius. Obviously, it fills a need in the niche of Jewish holiday marketing. Let me make it clear, Hannukah is NOT the Jewish Christmas, even though it falls in November-December. Nevertheless, in today's consumerism there is a place for an item like Mensch on a Bench.

Many would view it as sacrilege, but let's face it, you can't ignore the facts. Living in North America, where the Christmas hype is live and well, we members of the Tribe may have felt left out a little. Mensch on a Bench gave us the alternative, designed to add a new twist to a tradition spanning over two millennia.

I predict a bright future for Mensch on a Bench , he will certainly guard my Hannukah candles, starting this evening.

Note: Mensch is a Yiddish word for "Good Man" or "Person of Integrity"