JSR Strategies

We are excited to share that JSR Strategies, alongside our partners Eis Design Inc. and Taylor Collective Solutions (TCS), has won the PR Campaign of the Year for Large Airports for our work for (and with) Austin-Bergstrom International Airport (AUS)! This award, presented by Airports Council International - North America (ACI-NA), celebrates the dedication and creativity of our teams to engage and inform the community about AUS’s transformative expansion. We’re grateful for our amazing client, collaborative partners, and this incredible recognition! #PRCampaign #AwardWinning

We had an incredible team meetup in San Diego! While we missed a few key faces, we soaked up the sun, hit the waves, cheered on a playoff game, and, most importantly, spent quality time collaborating and recharging together. Being able to gather in person reminded us of something special: not only do we love the work we do, but we genuinely love working with each other. Here’s to more teamwork, big ideas, and unforgettable moments! ??

JSR Strategies is thrilled to be on the ground with Jess Rhodes and Emmy winner?Mike Kepka founder of Kepka House, capturing powerful stories that matter. ?? In the heart of our nation’s capital, we’re documenting the resilience and innovation of rural hospitals—communities fighting to keep their hospitals alive. These hospitals are rewriting the future of healthcare in rural America with the help of the Rural Health Redesign Center (RHRC). ??? Stay tuned as we share their journeys. #Storytelling?#HealthcareInnovation?#RuralHealth

???Ready to level up your communication strategy???? Segmenting your customer base is the key to reaching the right people with the right message. Without it, your message could fall flat and miss the mark. ?? So, have you started segmenting yet? If not, here’s how to get started: 1?? Collect the data you have—demographics, locations, languages, etc. No data yet? Use census info as a starting point. 2?? Create a few customer personas. If you’re stuck, think of your favorite customers and build from there. 3?? Cross-reference your ideal customers with your data to spot patterns. 4?? Check if you’re missing any voices in your customer mix. ???Pro Tip: Keep it simple with fewer than five personas, and highlight the two most crucial for your business. With these insights, you can craft content that resonates with?their?needs and values—not just your company’s. Need a hand? Drop a comment for our handy Excel template to track it all! ?? #CustomerSegmentation #MarketingTips #JSRStrategies #AudienceFirst #ExcelTips

?? Harnessing Color Psychology in Design In the realm of marketing and branding, color is a crucial element that goes beyond mere aesthetics. It plays a significant role in shaping perceptions and influencing consumer behavior. Here’s a brief overview of how different colors can impact your brand identity: ?? Blue: Conveys trust and reliability, often used by financial institutions. ?? Red: Evokes passion and urgency, perfect for calls to action. ?? Green: Symbolizes calmness and growth, frequently associated with sustainability. ?? Yellow: Inspires optimism and creativity, great for sparking interest. ?? Black: Represents sophistication and authority, ideal for luxury brands. At JSR Strategies, we leverage color psychology to create intentional design strategies that resonate with your audience. By understanding the psychological effects of color, we help brands communicate more effectively and build stronger connections. Let’s explore how we can elevate your brand through thoughtful design choices. Source: The Design of Everyday Things by Don Norman #ColorPsychology #BrandStrategy #Design #MarketingInsights #ProfessionalDevelopment

JSR Strategies is proud to have partnered with MCE to bring their vision of a new user-centric website to life! ?? The website redesign enhances user experience and sets a new standard for digital engagement. From developing the Rebate & Incentive Finder to designing the Energy Learning Hub, we’ve helped make clean energy information more accessible for residents and businesses in Contra Costa, Solano, Marin, and Napa Counties. MCE is now better equipped to help customers reduce energy costs while supporting a green future. Thank you,?MCE,?for the opportunity to collaborate!

At JSR Strategies, every project follows a thoughtful and structured process focused on success. Here’s how we work: 1???Kickoff:?Each project starts with a comprehensive meeting to review the scope, schedule, and communication plans. We share an agenda beforehand and provide detailed notes afterward to keep everything on track. 2???Planning and Execution:?After the kickoff, we create a roadmap with a clear plan, budget, and timeline to guide the project smoothly from start to finish. 3???Measure and Refine:?The work doesn’t stop once the plan is set in motion. We continuously monitor progress, evaluate results, and adjust strategies to ensure the project stays aligned and delivers the desired impact. We're committed to driving success, one step at a time. #JSRStrategies #ProjectManagement #SuccessDriven #StrategicPlanning #CreativeProcess

One of the most common marketing mistakes is prioritizing every channel equally. Each marketing channel has its target audience and ROI potential, so aligning your focus with your strategic goals is essential. At JSR Strategies, we help businesses identify which channels will make the biggest impact. How do you prioritize your marketing channels? #MarketingTips #BusinessStrategy #MarketingStrategy #JSRStrategies #DigitalMarketing

Grateful for this wonderful feedback from Aaron! At JSR Strategies, we take pride in producing creative, effective materials for organizations of all sizes. No matter the challenges, our team consistently goes above and beyond, ensuring clear communication and mutual respect throughout every project. Thank you for trusting us to make your vision a reality!

?? Sustainability is more than just a buzzword—it's a movement. At JSR, we understand that your customers are increasingly concerned about the environmental impact of their choices. That's why we're here to help you connect with them in meaningful ways. Our team offers expert guidance on how to effectively communicate your commitment to sustainability, ensuring your message resonates with eco-conscious consumers. We believe in a personalized approach—because we know your brand is as unique as your values. ?? Curious about how JSR can elevate your brand's sustainable outreach? Let's work together to create a positive impact while strengthening your customer relationships. Reach out to us today to learn more about our tailored solutions and discover the difference we can make for your business. ?? Join us in championing sustainability. Because together, we can create a brighter, greener future.