A Memorable Stint in IRCTCProgrammatic Advertising and Digital Marketing Comes to an End
Vatsyayan Kishlay
Currently managing FINTECH Operations in IRCTC Payment Gateway Company. Oversaw Programmatic Advertising Operations of IRCTC and Indian Railway Website and Apps with more than 6 Billion Ad Impressions per Month.
I still have a fresh memory when I got transferred from Bombay in the Year 2015 to Delhi and was Posted in Marketing Department of IRCTC.
I had a very vague idea regarding how digital advertising operations and Programmatic Operations are handled.
Slowly and steadily through various DFP certifications of Google , I got a hang of Programmatic Advertising and started using Google Ad Manager for Monetization of Indian Railway and IRCTC Websites and Apps.
I managed Ad Impressions of more than 600 Crores per month generated through the 8 Websites and Apps I was handling.
The account manager at 谷歌 Avijeet Boparai and Tanay Bobde where excellent to work with. I learnt a lot while dealing with them regarding any Google Ad Manager Trouble Shooting issues.
I integrated various Ad networks under GAM like PubMatic in co-ordination with the then Customer Success Manager at PubMatic Harguneet Singh (Now Director).
I also integrated and dealt regarding various issues of Meta in co ordination with Nishant Verghese .
inMobi integration was also a stepping stone for in App Monetization's . I had a great time with InMobi Advertising team of Madan Yadav Yashaswini C .
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Last integration was with OpenX where i had a great interaction with Amarnath Nithyanandam .
Memorable Digital Marketing Projects which I handled was Push Notifications through iZooto and interactions with Neel Kothari and Bani S. .
The growing CoRover team with its bright CEO and Founder Ankush Sabharwal and Kunal Bhakhri .I managed to oversee the Chatbot Operations and Advertising through the CoRover Teams support. It is no brainer that AskDisha on IRCTC and Indian Railways is a well known name in Chatbot.
The unique advertising proposition of Image captcha Advertising with Simpli5d Technologies was an experience where contextual advertising was deeply blended with technology.
There are many other memorable projects like the Project for Digital Asset Monetization of IRCTC done with 安永 Shilpa Kaul and Integrated Mobile App Development of Indian Railways done with 安永 in co-ordination with Shilpa Kaul .
All in all it was an adventurous ride worth riding and exploring.
Director at EY
10 个月Thank you Sir. It was indeed wonderful working together on such transformational projects for railways. Wishing you all the very best for your future endeavour’s. ??
Lead Partner Manager APAC at InMobi
10 个月It was a pleasure working with you Kishlay. Best wishes for your future endeavors.
Vice President - Digital Business Development at Alchemist Marketing & Talent Solutions | Programmatic Specialist | Bidvid | Adtech | Official Indian Partner for OpenX
10 个月It's been a pleasure working with you during this brief period Vatsyayan Kishlay ; Keep up your enthusiasm on the Fintech side as well
Elevating Client Satisfaction and Business Growth
10 个月It was lovely working with you Vatsyayan Kishlay:) I'm happy to have contributed to the success of our projects together. Wishing you all the best for your future ??
Senior Manager - Supply Partnerships at InMobi
10 个月It was our pleasure to meet and work with you and get to know you Kishlay, wishing you the very best for your next role!