Meme marketing the new trend
It is almost impossible to imagine a digital world without memes, as funny videos, vines, and reels have taken over text on social media. A typical millennial spends more than 200 minutes online each day.Modern methods of marketing have replaced more conventional ones. Brands are concocting creative showcasing systems to draw in the crowd. In 1976, Richard Dawkins coined the term "meme," which refers to any symbol or information passed on to various groups.?
However, why memes??
The language that Internet users comprehend is that. Preaching is not what people want to hear. Memes add brand messaging to the conversation in a subtle way.
Meme marketing: what is it?Image promotion is basically popular advertising. Brands hope to engage the younger generation and encourage them to interact with them by employing this strategy. Businesses are able to pique the interest of potential customers while remaining pertinent to their corporate objectives by carrying out all of this in a highly intelligent manner.
A brief history of meme marketing According to Schbang's Sobti, food delivery companies like Zomato and Swiggy introduced the meme marketing trend in India around 2018.
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Numerous organizations frequently didn't have a lot of cash to spend on continuous missions that depend intensely on costly print and television ads.
Instead, they used a marketing strategy that was more irreverent and almost entirely free. This strategy involves picking up on the most popular topics that are trending online and giving them the brand's perspective. Memes were also a big part of this.
During the pandemic-related lockdowns in March 2020, when millions of people were stranded at home with little to do but play on their phones and laptops, the actual rise occurred. At that time, India's interest in memes grew at a much faster rate than the rest of the world's, and it is now at roughly 75% of those levels.
Startups and their marketing departments jumped on board right away. The capacity to make images is even a piece of the set of working responsibilities for a virtual entertainment job at a startup. Slice is a unicorn in fintech that even has a "Chief Meme Officer."