Meme Marketing- Do It The Right Way!

Meme Marketing- Do It The Right Way!

Laughter is good for health! Well, now this holds true for your brand’s social media health score too!

In a world of information overload & infinite clicks, how do you increase your brand recall and awareness??

The answer is ‘Memes’.

Yes, you heard it right! Research shows that GenZ uses memes as its primary source of news. Millennials and GenZ love memes and short-form viral videos.

Still not convinced?

Did you know? Memes have about ten times more reach with 60% percent organic engagement than regular marketing.

The global meme industry is projected to grow to $6.1 billion by 2025. Are you leveraging meme marketing the right way for your business??

3 things to keep in mind for your next meme campaign

1. Strike the trend

Strike the rod while it’s still hot! Hop on the trend while it’s still trending. Let your memes be simple and easy to understand. Focus on execution rather than perfection and losing the beauty of the moment.

2. Know your audience

No matter what kind of marketing you opt for, this is the holy foundation to begin with. Know your audience’s tastes, preferences, and pain points, and tweak the trend and content accordingly. What’s the point if the content is funny but not relatable?

3. Know your brand’s voice

Even in meme marketing campaigns make sure you retain the soul & personality of your brand. Be funny. Be relatable. Be you. This will help to increase your brand recall and loyalty.

We at Mélange Digital stay on top of the trends and meticulously choose what is relevant and beneficial for your brand. Our creative team’s sense of humour is sure to tickle your audience’s funny bone!

Want a good laugh and plenty of business? Write to us [email protected]