"Meeting spec" is just the beginning.

It kind of goes without saying, but a product that an agency delivers should align with their clients' specifications.

However, the real game-changer lies beyond this baseline when you provide value that clients may not even know they need.

Over the years, we've learned an invaluable lesson about client perception and value. Presenting a project that ticks all the boxes of the specification sheet is, of course, essential. But our goal is not to meet whats anticipated, but to exceed expectations.

There are a ton of ways to do this. For example, where we work hard to differentiate ourselves is in our dedication to not just understanding our clients' immediate needs but diving deeper into their business metrics and overall goals.

Recently we had a situation where we delivered a project, and with it, a transformative result – boosting a client's conversion rate from 4% to a staggering 16%. This wasn’t just about meeting spec; it was about understanding and influencing their business outcomes.

Whether you are a solo freelancer, or a fully staffed agency, consider that this level of insight is what might elevate a service from standard to exceptional. It's not just about delivering; it's about showing up more than your clients expect.

Instead of “delivering spec”, think about how you can become a strategic partner invested in your clients' success. Prove through action and results that you understand their business as deeply as they do, if not more.

That's how you build lasting value and trust.

#BusinessInsights #ClientValue #StrategicPartnership