Meeting people where they are: Using Behavioral Science to improve referral pathways
Referral pathways are important in linking people to services, such as health, psychosocial support, case management, financial aid, safety and justice, and so on. How individuals experience a referral journey can determine whether users follow-through with these services.
Meeting people where they are and addressing their pain points along the referral pathway could make this journey easier and improve immediate and continued uptake of services.
Behavioural Science theories and approaches give us tools to map out journeys, understand the behavioural and normative barriers, and develop solutions that are innovative, effective and measurable.
Join us at the Social and Behavior Change Communication (SBCC) Summit in for an interactive session where you'll get to map out a user journey to identify pain points and hear from organisations working to improve referral pathways.?
Moderators
Micah Fineberg , Genesis Analytics
Thomas Ofem , Genesis Analytics
Presenters
Shawn Malone, Project Director, Population Services International
Aditya Jagati, Engagement Director, Busara
Wanjiru Mathenge, SBCC Advisor, IPPF
Linda Osaji, Program Officer, Breakthrough ACTION Nigeria