Meeting People " Where they are "
Hey Idea-Meisters!!
As I sit & listen to so many entrepreneurs excitedly tell me about their ideas, I always ask them questions about what situations they envision their customers using & incorporating their products into their lives.
We are often asked to think of products to " solve " a problem.?
And we think, and think, and think... A light bulb finally goes off & we do the hallelujahs!!?
We have a problem, we have a solution, we HAVE a PRODUCT IDEA!!
Hold your horses, Idea-Meisters, hold your horses...
Let's play the envisioning game, let's envision the various situations in which they will use it, will it be daily, once in a while, and does it match their lifestyle??
Do they?even know they have a problem?that needs to be solved? If not, how do we let them know there MIGHT be a problem to resolve? How do we mitigate the product development risk along the way??
#entrepreneurship #hustle #creativity #cydneymar