Meeting the Moment at Mural
Jeff Eyet ???
Strategic Planning & AI Advisory | BIG, Co-Founder | Podcast Host | Keynote Speaker | DM me to Unlock BIG Growth?
When the COVID-19 pandemic upended traditional work models, organizations faced an existential need to maintain productivity and foster creativity in a suddenly virtual world. For Mural, an innovator in virtual collaboration, this disruption presented a unique opportunity to accelerate its strategic vision of enabling seamless digital collaboration.
“The strategy went from how do you survive and advance, to how do you catch as much rain as possible?” -Ward Bullard
Embracing an agile, entrepreneurial mindset, the team swiftly aligned to address the urgent needs of a key user group – educators grappling with the rapid shift to remote learning.
With a deep understanding of their customers' needs and a commitment to human-centered design, Mural prioritized 'wowing customers with support' during the pandemic. This meant providing technical assistance, offering personalized training sessions, and hosting virtual events to foster a sense of community.
This unwavering focus on delivering an exceptional user experience and continuous stakeholder engagement allowed the company to swiftly onboard hundreds of educational institutions, reassuring them of Mural's commitment to their success.
The pandemic was "a positive reminder of [Mural's] potential...to make the world a better place to collaborate," Bullard reflects. The company transformed crisis into opportunity by aligning around a shared vision, empowering cross-functional teams, and remaining resilient amid uncertainty.
For leaders navigating volatility, the path forward lies in embracing change as a catalyst for innovation – an opportunity to ideate, test, and ultimately craft solutions that unlock collaboration and unleash their people's full creative potential.?
Check out the complete podcast interview. ??