Meeting Consumers Where They Are: Loyalty as a Long-Term Growth Strategy
Thank you for checking out fltrd, a?Salient Global?newsletter.
In this edition,?Candor chats with Bryan Specht about becoming part of the Salient network and the importance culture has on growth, Hydrate reveals how brands are leveraging loyalty as a long-term growth strategy, and (ICYMI) our Head of Employee Experience Jenny Garner shares how communications leaders can achieve critical stakeholder buy-in.
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Why We Focus on Outcomes, Not Outputs
By Candor
What matters: We chatted with Salient CEO Bryan Specht about how our company values align and what he loves about OKC.
Candor?recently announced?it joined the?Salient Global?network — a data and advisory platform powering independent expert marketing agencies that deliver sustained growth and solve real-world problems. Salient is headquartered in Chicago but has offices and teams across the U.S., Canada and the UK.
The good news for Candor clients? It’s?all?good news. We chatted with?Salient CEO Bryan Specht?about?why?Candor, how our company values align and what he loves about OKC.
Meeting Consumers Where They Are: Loyalty as a Long-Term Growth Strategy
By Hydrate
What matters: Smart brands are seizing the opportunity to unbox loyalty from its traditional silos, letting aspects of it coexist with the larger brand experience to entice customers to join them for the long haul.
If the last three years have taught marketers anything, it’s that consumer behavior continues to shift and expectations have changed, forcing many brands to rethink their marketing efforts and overall customer experience.
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Loyalty marketing is no exception. As consumers report less brand loyalty and are more likely to seek brand experiences that align with their views and values, loyalty marketers are seeking ways to capitalize on less frequent, mid-segment customers as a long-term retention and growth strategy.
Read on for a few ways that’s playing out.
For Communications Leaders, Stakeholder Buy-In Is Critical. Three Signs You’re on the Right Track.
By Jenny Garner
What matters: Stakeholder buy-in is fundamental in a successful communications plan—whether internal or external—not simply because it signifies a “job well done,” but perhaps more importantly, because it has larger and more impactful implications on the greater organization.
Buy-in. This is a lofty goal for most communications leaders. The pinnacle of any strong message or program. When asked what communication success looks like, most stakeholders will answer, “Buy-in throughout the organization.” But what exactly does that mean? Handshake agreements over rounds of golf? Upscale dinners including not-so-subtle exchanges of support?
This may feel a little old school—well, it is. But for decades, this is how many decisions were made and how a lot of work got done. However, in our remote realities, hybrid environments, and online, virtual worlds, traditional methods no longer cut it. Today, a high-performing and trusted regional manager might be just as equipped as your CEO to have mass influence.
If you’re wondering whether or not you have true stakeholder buy-in, there are three signs that you’re on the right track.
Thank you for reading. If you enjoyed this month's edition of?fltrd, be sure to subscribe, share, and like, or leave us a comment below. To learn more about Salient Global, check out?www.salientglobal.com?and get in touch.