Meet your customers where they are

Thanks for joining us here again! In last month’s newsletter, we went over some features of WhatsApp Business API and talked about why it appeals to many omnichannel retailers.??

But as with everything, there’s still so much to learn.?

Today, we’re going to explore the ways that businesses use WhatsApp as marketing software. Let’s dive right in.?

What makes a marketing strategy effective in converting customers??

Before understanding how WhatsApp Business’ features help businesses market better, we first need to highlight the key elements of a successful marketing strategy.?

Credit: Research from Hubspot

In the right place at the right time

Sending messages at appropriate times enhances the chances that your customer paying attention and being interested in what you have to say. Also, being there for your customers when they have inquiries regarding your product or service increases your brand reliability and boosts customer satisfaction.??

Get to know your customers’ wants, needs, and demands

We live in a world with thousands of smart tool options to help you customize and tailor your content to segmented audiences on your contact list. Choose the right tool for your business and get to know your customers because there is absolutely no excuse for spamming your customers’ inboxes with irrelevant information in this day and age.?

Plan your budget and set measurable objectives

Which channels are going to effectively turn potential leads into long-term customers? Traditional advertising methods (i.e., TV ads, print, billboards, etc.) can be costly and impractical for small to mid-sized businesses. Figure out where your target customers are spending most of their time and attention, then focus your resources on building a presence there.??

Analyze, evaluate, and repeat.?

Marketing strategies need to be constantly adjusted depending on your customer behavior. In order to improve, you must evaluate the success of your strategy and make the changes necessary to respond to the changes in customer demands and attitudes within your industry.?

What makes WhatsApp a powerful marketing software??

Here’s a statistic to prove that WhatsApp marketing works: WhatsApp’s conversion rate is 45-60%, while e-mail and SMS conversion rates are only 2-5%.

Without the clutter and noise that overcrowd people’s email inboxes, your marketing message is delivered to your target customer precisely in real-time and away from bulk promotional messages.?

At the end of the day, marketing is a deliberate exercise of knowing your customers’ needs and implementing tactics to create value for them that’d ideally incentivize them to check out. If you are using SleekFlow’s Official WhatsApp Business API, you can take advantage of these three (among many other) powerful features that make marketing a hassle-free process:?

• WhatsApp Broadcast powered by marketing automation
• Multiple logins to simplify internal workflow
• WhatsApp chat buttons are accompanied by auto-reply, including quick replies or call-to-action buttons for customers to engage with only one click. You can also include interactive messages instead of sending promotional messages with text:?

As mentioned earlier, you’ve got to build a presence where your customers are spending the most time. Is there really a better choice than WhatsApp - the world’s most popular messaging app?

Still not convinced? Here are some examples of retail brands that use WhatsApp for marketing cleverly (and it pays off).?

Get paid directly on WhatsApp for a frictionless buying journey

Think about that time you’re online shopping and making your way to check out. All of a sudden, you’re redirected from the platform to another website, payment link, app, etc. When that happens, it’s so off-putting that many of us choose to just abandon our carts and forget about it. We’ve all been there.?

In fact, amongst Gen Z audiences, almost 30% believe that an easy checkout process is crucial to influencing their purchasing decision. Like many of us, they also want a secure, convenient, frictionless buying experience.?

At SleekFlow, we know the value of providing a seamless commerce journey. That’s why we have built a payment link feature where businesses can share products and payment links within social messaging apps, including WhatsApp, and finish the transaction without redirecting customers from WhatsApp to your website or app.?

This means, as a marketer, you can send product catalogs in chat to your customer for browsing the latest products. And once they have decided on what to buy, you can send them to create a payment link for a one-click checkout. By reducing friction in online payments, you are driving their incentive for repeated purchases and enabling you to retarget more effectively in upcoming campaigns and promotions.?

Curious to see how the official WhatsApp Business API can interact between merchants and customers? Scan this QR code for an interactive user experience with SleekFlow’s automation functions.?

You can also reach out to us for a free consultation and analysis of your messaging strategy here.?

Until next time

Thanks for joining us this time around, and we hope you learned something new! Let us know in the comments below if you have ideas on potential topics or content to cover for our next Newsletter.?

Last but not least, don’t forget to subscribe and follow us on our social media platforms. See you soon!