Meet Vanessa Pietta: Marketing & Communication Specialist at Apogeo Space

In this seventh edition of our AS People series, we feature Vanessa Pietta , Marketing & Communication Specialist at Apogeo Space. Vanessa shares her insights into the ever-evolving world of marketing in the space sector and what drives her passion for this dynamic industry.

What do you like most about your job? What is your role?

What I love most about my job is its dynamism: every day presents a new challenge, an opportunity to test my creativity and adapt to constantly changing situations. In such a fast-paced environment, there's no room for monotony. But perhaps what I appreciate the most is the relationship with my colleagues: a valuable and not always guaranteed resource, which makes the work atmosphere even more stimulating.

In my role, I am responsible for creating graphics and promotional materials for events and trade shows, developing effective corporate presentations, writing content for the company website, managing the editorial calendar, and monitoring the performance of advertising campaigns in collaboration with an external agency.

What are the most in-demand skills in your field?

Marketing is an industry that evolves at the same pace as new technologies are introduced, and marketers of the future will undoubtedly be required to have increasingly broad skill sets. There's a lot of talk about artificial intelligence and machine learning and how they can simplify and support many tasks, so technology and data analysis are, and will continue to be, critical skills.

Recent studies indicate that the key activities marketing professionals will focus more and more on include managing digital media platforms, monitoring social media, automating manual and routine marketing tasks, data analysis, programmatic advertising, and developing relationship marketing strategies. The tools most frequently used will include social media and content management platforms, social media listening tools, marketing automation software, data analytics solutions, marketing and advertising clouds, CRM systems, and brand management tools.

Why did you choose to work in the space sector?

I chose to work in the space sector because I am fascinated by the continuous technological advancements and the extraordinary discoveries that occur. With a more humanistic background, I was drawn to the idea of stepping out of my comfort zone and exploring a new and stimulating field. Additionally, I realized how pervasive the space sector is and how it influences the everyday lives of people and businesses, from telecommunications to environmental monitoring.

Another aspect that motivated me to pursue this career is the international character of the industry. We have the opportunity to work and collaborate with companies and professionals from all over the world, which I consider a significant advantage and a chance to engage with different cultures and broaden my perspectives.

Vanessa's contributions to the marketing efforts at Apogeo Space highlight the importance of adaptability and innovation in a rapidly evolving sector. Stay tuned for more insights from our talented team as we continue to explore the diverse roles that drive Apogeo Space forward.