Meet us at FORWARD Festival and OMR in Hamburg!
In the coming weeks, we will be on stage at two conferences in Hamburg: On April 25, at 5:30 p.m. on the FORWARD Stage, Sven Rieckmann will show you in his talk “Try Shit And Die” how to break out of routines and create visuals that you probably wouldn't have thought of otherwise. And on May 7, at 10:45 a.m., you will learn how to revamp a brand in record time in our Masterclass at OMR . On the podium: Frauke Lucja , Alexander Zirkel (both E.ON ), Kristin Janoschka and Felix Damerius (both Peter Schmidt Group ). The masterclass will be moderated by Nicolas Hürner ( Frontify ). Get your ticket now!
W&V about Lukas Cottrell’s keynote ?The new multiverse of branding“
At the W&V Summit in Munich, Managing Partner Lukas Cottrell talked about how companies should use the possibilities of artificial intelligence: “We need to think strategically about how we can use AI for our purposes to make money, and not in any way about how we can save costs.” W&V editor Conrad Breyer : “What a sentence! To me, it's like a wake-up call.” Find his article online at W&V, Werben & Verkaufen .
New book on icon design – including our work for Deutsche Bahn and Linde
In his book “Bildzeichen verstehen und gestalten” (Understanding and designing icons), Holger Ziemann presents theoretical approaches, practical considerations and best practices. These include our work for 林德 and Deutsche Bahn . Both are examples of highest design quality, intuitive comprehensibility and seamless integration into corporate identities. Details and a reading sample can be found online at avedition GmbH .