Meet TPA's brilliant Experience Director

Karin Strauss is TPA's phenomenally talented Experience Director.

Witty, visionary and artistic, she is both the strategic mastermind and creative muscle behind some of our greatest and most impactful client experiences.

#MeetOurTribe

Why did you decide to join the TPA tribe?

I love the people I work with, and I love what I do. Find your tribe, love them hard.

What did you want to be growing up?

An Air Force pilot.

What is your special, hidden talent?

I can draw and paint fairly well.

Who do you follow on social media?

The Performance Agency, obviously, and hundreds of others… Joshua Weissman, Chrissy Teigen, The Rock (he’s hilarious).

What are your favourite apps?

The Vodacom Moments That Matter app that we created… and Instagram, Spotify, Audibles and Kindle.

What is most likely to be streaming on your Spotify?

P!nk. I love her.

What is your favourite book?

The Agony and the Ecstasy by Irving Stone.

What will we find on your Netflix recently watched playlist?

My favourite is Ted Lasso (not on Netflix but on Apple TV), and on Netflix it’s Lucifer.

Who is your hero?

My mom.?She raised three girls as a single mother under difficult circumstances. When I look back, I can appreciate how truly brave she was.

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Leadership is … the ability to help people be better than they were yesterday.

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I spend way too much time on…

PS5 games!

What would you tell your younger self?

Be less afraid of failing… many great things come from failure.

Any pet peeves?

Bad drivers, and people who are unkind.?

What’s one thing people probably don’t know know about you?

I am actually quite scatterbrained. I have to work hard to be organised and disciplined.

Which one word best describes you?

Witty.