Meet the Team - Kam Jackson

Meet Kam Jackson , Email Marketing Coordinator at Food Service Direct! Below is a short interview where he talks about his experiences in and some of the most important things he's learned in the marketing field. ??

Q1. How and when did you first get into the marketing field?

I first got into the marketing field when I became intrigued by the intersection of creativity and strategy. Early on, I noticed how marketing could shape perceptions, influence decisions, and connect with people in meaningful ways. My journey started with digital content creation.

Q2. What metrics do you consider most important for measuring campaign success?

When measuring the success of a campaign, it's crucial to choose metrics that align with the campaign's objectives. The most important metrics to me are ROAS, sales revenue, and conversion rate

Q3. What are some of the biggest challenges you face in email marketing?

Email marketing can be highly effective, but it comes with a variety of challenges that marketers must address to ensure success. Some of these challenges include, deliverability Issues, building and maintaining a quality list, low open rates, high unsubscribe and spam complaint rates, and segmentation and targeting.

Q4. Can you briefly talk about your approach to crafting engaging subject lines?

Crafting engaging subject lines is essential for improving open rates and sparking interest in an email campaign. My approach to the subject line depends on my email, but to create a compelling subject line I use personalization, creating a sense of urgency, curiosity and action-oriented language.

Q5. What has been the most important thing you've learned since joining a career in email marketing?

One of the most important things I’ve learned in email marketing is the power of relevance and personalization in driving engagement and results. While many factors contribute to a successful campaign, crafting highly personalized and relevant content is what truly makes a difference in connecting with an audience.