The 'Roblox Generation'—a term coined for the group of children growing up amidst the ascendancy of the Roblox platform from 2019 and beyond—typically devotes more than two hours each day to participating in its community and gameplay. This deep involvement has led to the formation of unique behaviors and preferences, which may carry over into their adult lives.
Some of these preferences include:
- Always-on gameplay, also known as persistent gameplay or continuous play, this gameplay style allows for a player's progress to continue, even when they aren't actively participating. The game continues to operate, evolve, and provide interactive opportunities, thereby creating a constant connection to the gaming world.
- The existence of warm and inviting online communities where fights are swiftly shut down, bullying is not tolerated, and strong language is actively discouraged creates a safe haven for individuals seeking a positive online experience. The sense of security and relaxation found within these spaces allows people to engage openly, build connections, and foster meaningful relationships. This creates a safe and inviting environment for individuals to express themselves and connect with others, in a way that might lull them into feeling safe.
- Spending time with people who feel like friends but whose real-life identities may never be revealed has become increasingly common. This provides the opportunity to connect, interact, and engage with others without the need to disclose personal information.?
- Continuous dopamine hits provided by Roblox games can offer a sense of achievement and excitement, but exposure to never-ending gameplay and addictive game loops may create a reliance on video games to alleviate boredom or pass the time that persists into adulthood. Many avid Roblox players will repeatedly choose to play the games there over all other choices of leisure time activities, including playing outdoors, reading, or spending time with real-life friends.
- Thinking of the prices of goods in terms of Robux (the virtual currency of the Roblox platform) rather than traditional, geo-specific fiat currencies. Thinking in an alternate currency like Robux fosters a sense of global connectivity and a universal sense of price and value that does not exist in the real world.?
These behavioral patterns may shape how the Roblox Generation interacts with future platforms and could define their digital preferences and behavioral norms as they evolve into adulthood. As this generation matures, understanding these traits will be crucial for designers, marketers, and researchers in various sectors as they anticipate the changing digital landscape.
—Janine Yorio
, CEO of Everyrealm
Strategic Sales Representative with expertise in lead generation, closing new logs hunting, contract negotiation, strategic partnerships, Payments, Bitcoin, Cryptocurrency book of business and strong rolodex of contacts.
1 年My kids are definitely in the Roblox Generation. The integration with the in- app purchase in the Apple store has made Roblox payments such an easy process!
Roblox consultant for brands and developers. Posts about Roblox.
1 年When you refer to the Roblox generation, is there a particular age group you have in mind? Or is it all people who play regardless of age? Roblox likes to tout how 17-24 year olds are their fastest growing segment. But that age group certainly has different characteristics than 9-12 year olds, which is their largest age group.