Meet our Head of Marketing & Growth

Rodrigo Mejía Fernández is the first member of the team that you’re going to get to meet in our brand-new Q&A series; Meet the Zarzis. Rodrigo, who’s our Head of Marketing & Growth, is based in Barcelona and is an expert in his field so we asked him a few questions to get to know him better:

How did you get started in your marketing career?

I actually started out interested in graphic design, because I love art and design. Thing is, I soon found out that I wasn’t as skilled at design as I first thought! Seeing as I’m also drawn to business, I thought I would give marketing a try – to learn and work on the business side of things and it's gotten me to where I am today.

What makes you passionate about Marketing?

The most exciting part about being a marketer is having the space to think out-of-the box. Out-of-the-box thinking leads to the creation of really cool creatives that generate tangible results. I get a kick out of seeing creatives with high IPMs (Installs per Mille – the number of times an app or game is installed per thousand impressions) outperforming those of our competitors! This is something that makes me feel proud.

How has your skillset grown within Zarzilla?

The management at Zarzilla Games believes in its staff members. We have the autonomy and the freedom to make well-educated decisions. I definitely feel that I’ve grown as a marketer because I’ve been allowed to make decisions, both on a business strategist and at a creative level.

What emerging marketing trends should everyone have their eyes on?

I’m a firm believer that the Metaverse will completely change the digital marketing sphere as a whole. The Metaverse will open new opportunities for advertising and customer interaction which reflects its exciting potential.

What makes Zarzilla Games a great place to work?

Zarzilla is full of young, dynamic, very interesting and highly-skilled people. Working with such awesome creative minds definitely makes working here a lot of fun. The team spirit is also very strong – we’re all pulling the same rope, ensuring we’re heading in a unified direction with our individual projects.

What are your core strengths?

I would say that I’m very good at adapting to sudden situations and changes, as well as being an an excellent problem-solver.

What motivates you to succeed?

I love identifying concrete potential in apps and games because it creates new opportunities for improvement. When I start seeing tangible results, this also motivates me to work harder and inspire my team.

What publications and blogs do you read?

There are four publications that I read religiously, namely Business of Apps, which is a superb resource for anyone who works within the app industry, Venturebeat, which is great for keeping an eye on what’s happening in the transformative technology sector, Seth Godin’s blog because of his eye-opening insights, and Mobile Heroes for its amazing contributors.?

Who's your favorite marketer and why?

Seth Godin, the ex-dotcom business executive who was once Yahoo’s President of Direct Marketing, is by far my favorite because he is an old-school marketer who has been active since the late 1980s. In addition to his brilliant insights from classical marketing theory, he’s also very adept at new-school marketing, making him a great all-rounder.

In your own words, what's the goal of marketing?

For me, the goal of marketing is simple – to add concrete value to solid projects or businesses that have the right amount of potential to grow and flourish.

Want to join our growing Zarzilla team? Check out our vacancies today.