Meet Our Next Guest!
Executives Breakfast Club welcomes Michael Fassnacht, CEO and President of FCB Chicago On November 9th, 2018 from 7:00 a.m. to 9:00 a.m. At the Hyatt Lodge: 2815 Jorie Boulevard, Oak Brook
Meet Michael Fassnacht
Michael has been instrumental in elevating FCB's work, culture and industry profile in his role as CEO & President. He and has helped add new vigor and momentum to the agency by bringing in marquee accounts, including Cox Communications, AB InBev, Humana, Discover Card, Choose Chicago and Aramark.
As one of the network's most published thought leaders, Michael forged FCB's global data strategy as the agency's chief customer intelligence officer from 2006 to 2009, creating the customer intelligence teams to bring data to life in unique and relevant ways that would later become the benchmark for the industry.
Michael has helped numerous global companies such as American Express, Apple, The Gap, Starwood and more in their transformation from transaction-based to relationship-based customer organizations.
Prior to its merger with FCB, Michael served as director of customer intelligence at Draft Chicago, founded the analytics firm Loyalty Matrix, served as VP of CRM pioneer Netcentives, and was the general manager of Lufthansa's data practice and loyalty activities.
A native of Germany, Michael's approachability and unique leadership style, paired with the agency's highly regarded portfolio of work, have helped FCB Chicago attract the best talent and be the go-to source for creativity hailing from the Midwest.
Meet FCB Chicago
FCB is the industry’s largest startup – the oldest and newest advertising agency in Chicago. Founded in 1873 as Lord & Thomas and reintroduced as Foote, Cone and Belding, it creates big transformative ideas that drive change. With over 700 employees, FCB has an entrepreneurial spirit, with scale and best-in-class capabilities all under one roof.
In 2014 FCB moved into the one of the most prestigious and recognizable buildings in the world, the John Hancock Center. Honored with the Coolest Office in Chicago recognition by Crain's, the office's design and capabilities powerfully unite with a modern aesthetic, rejuvenating the longtime agency that is credited with founding the modern advertising movement.
In 2015, the agency had its best Cannes performance since the festival was established in 1954, with varied category wins from Film, Mobile to PR – evidence that having best-in-class capabilities under one roof opens the door to unlimited business building solutions for clients.