Meet our candidates: Anna Bj?rklou

Anna Bj?rklou has demonstrated exceptional proficiency in driving digital transformation within global organizations. At Epishine AB, she led the implementation of cutting-edge martech tools to enhance marketing communications and optimize go-to-market strategies. Her role as Managing Director at Swisslog-Accalon AB involved overseeing the development and deployment of advanced software solutions for pallet technology, streamlining operations, and improving customer experience.

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What would you highlight as your best skills within Digitalization and Digital Transformation?

I would highlight my experience in implementing advanced digital tools and strategies has been instrumental in optimizing business processes and enhancing market reach. At Epishine AB, I successfully led the adoption of state-of-the-art martech tools to improve marketing communications and implemented Account-Based Marketing and Sales strategies to streamline our go-to-market approach. My ability to navigate and lead digital transformation initiatives positions me well to contribute valuable insights and drive digital excellence at the board level.

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Do you have any specific experiences in a board context that you would like to highlight?

I am a dynamic and structured professional with extensive experience in strategic analysis, operational excellence, and digital transformation. I have a strong ability to formulate and implement strategic plans driving profitable growth, innovation and sustainability. With a keen ability to see the big picture, I effectively align teams to achieve great improvements and create new market opportunities.

What do you see as the biggest obstacle for companies to succeed?

The biggest obstacle to companies succeeding in Digitalization and Digital Transformation is often the resistance to change within the organization. Many companies struggle with aligning their existing processes and culture with new digital technologies. This resistance can stem from a lack of understanding of digital tools, fear of job displacement, or simply an inertia towards established ways of working. Overcoming this challenge requires strong leadership, clear communication of the benefits of digital transformation, and a structured approach to change management that includes training and support for employees at all levels.

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What is it about board work that excites you so much?

Being on a board is both exciting and important because it provides an opportunity to influence and guide the strategic direction of an organization. It allows me to leverage my experience and skills to help shape policies, drive innovation, and ensure sustainable and profitable growth. Serving on a board also offers a unique vantage point to address complex challenges and make impactful decisions that benefit the company, its employees, and stakeholders. The collaborative nature of board work, combined with the responsibility of governance and oversight, makes it a dynamic and rewarding role that contributes to the long-term success of the organization.