MEET THE NEW SHREWSBURY KIA SHOWROOOM

The all-new Furrows Kia Shrewsbury showroom has now reopened to customers, following a complete refit to reflect Kia’s latest brand evolution and style.

Kia’s new brand identity was introduced at the start of 2021, featuring a new logo that reflects its position as a leader in electrification.

Now, as part of its rebranding, Kia designed the ‘Kia Store’ to revolutionise the look and feel of dealerships including Furrows Shrewsbury Kia to embrace a bold, warm and natural customer experience.

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Two distinct zones now separate our showroom, comprising of a ‘customer zone’ featuring plenty of warm wood accents and comfy seating areas and a ‘display zone’, showcasing the latest Kia models. These two main areas are divided by a distinctive red thin lighting feature, which runs across the floor to visually separate the zones with a constant soft warm hue.

In addition to our new-look showroom, the Kia ‘Showcase’ interactive system offers customers an exciting opportunity to take an in-depth virtual tour of any Kia model. ‘Showcase’ allows customers to experience a car’s different grades and colours via a 360-degree configurator. Customers can view a car from every angle, open the doors to explore the interior and even add key accessories. In addition, ‘Showcase’ includes a useful video library introducing and explaining some of the more detailed in-vehicle technologies, including Kia’s electrified powertrains.

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Antony F. , Dealer Principal at Furrows of Shrewsbury, commented: “This is a once-in-a-generation refit that truly showcases the Kia brand for our customers. We welcome both new and existing customers to visit the showroom, take a tour of the latest models and experience our all-new store. We’re delighted with the transformation, which ushers in a new era for Kia and Furrows Shrewsbury Kia can honestly say that our showroom has never looked better and neither have the cars. Kia’s latest models are fantastic – but don’t take my word for it, come and visit the new showroom and book a test drive in one of the award-winning Kia models.”

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The exciting and multi award-winning Kia model range is now on display at Furrows Kia Shrewsbury from the family-focused and electrified Sportage to the Picanto city car. In addition to these are Kia’s multi award-winning electric cars, the EV6, EV9 and Niro EV, which will soon be joined by the stunning EV3

To speak to a member of our Sales Team please contact them directly by calling 01743 454444 or visit www.furrows.co.uk

Customers who wish to join us on October 1th for the EV3 experience can book here - https://www.furrows.co.uk/kia/offers/ev3-experience/