Meet me soon at the Metaverse?
Yigal Aviv
Chief Executive Officer | MBA Supports Healthcare and Pharma organizations in adopting GEN AI strategy and tactics for a better and more efficient care experience.
To date, the Metaverse hasn’t been launched due to several obstacles, yet it’s just a matter of time. After examining the current barriers, the Metaverse is facing in my last two blog posts, I’m happy to share with you the accelerating factors of the Metaverse’s arrival.?
The word “Metaverse” was coined roughly three decades ago, tough it seems nowadays we can’t run away from it.?
If so, the simple question been asked is why now?
The answer inseparable from several circumstances boosting the creation of the Metaverse accruing in the last few years.
These are the catalysts of the Metaverse bringing it closer and closer:
1. Ongoing technological advances.?
The technical challenges facing by the Metaverse are far from being small. Yet, the technology that moving us closer to the dream of the future Metaverse is improving by leaps and bounds. Constant progress regarding computing power allows larger virtual worlds to exist.?Cloud?and?edge computing?let intensive big data processes, such as graphics rendering.
5G?rapid adopting is enabling mobile devices to access virtual worlds more easily combining lower latency as well. Production cost?of augmented- and virtual-reality hardware is declining.
The creation of Blockchain, a distributed database recording data and data transactions ensuring only the owner of the data to make alterations and encrypt one’s information. This distribution creates absolute ownership of private data. Therefore, blockchain-like technology is about to be a mainstay in the future Metaverse securing personal data, maintaining trust among users, and providing durable databases. This major development is particularly important when it comes to medical records; implementing such solution makes it harder to abuse sensitive medical data.
2.?Major investments in metaverse infrastructure.
In 2021, Meta invested $10 billion in the Metaverse, and Google directed 40$ million for private equity fund belonging to Metaverses projects alone. Microsoft is proceeding quite fast with their approximately 70$ billion investment acquiring Activision Blizzard for the purpose of securing the Metaverse. And don’t worry, Apple and Amazon are not so far behind.
The amount of money being spend on the creation of the Metaverse wouldn’t be an outrage coming from random companies, but these five companies control the market. They are at the wheel of the cutting-edge technology, which means the Metaverse is not so far off.?
3. A wider set of use cases.?
Gaming in the metaverse already has mainstream traction. Consumer use cases are now expanding into new immersive retail, entertainment, sports, and educational experiences. Then there are the metaverse’s sizable—but less talked about—enterprise applications and opportunities, including?virtual employee training?and on boarding and team collaboration with avatars, virtual prototyping in manufacturing and construction, and virtual-showroom displays for products such as cars. Even?government entities?are experimenting with the metaverse.
Focusing on Healthcare, this shift can be lifechanging. Imagine medical interns practice operations inside the Metaverse perfecting their skills. This novel progress hopefully will minimize human error and potentially save lives.
4. The young generation is ready
Gen Z which makes up for over 30% of world population are more familiar with gaming, shopping, fashion etc. in the virtual world than in the real world. These “digital natives” don’t see the virtual world as less real than reality itself.
As they look at the current situation, they have the responsibility to assemble the two worlds continuously. The Metaverse which will integrate their two worlds for them is the perfect solution for this effortful task leaving them to live their lives. Hence probably the most of Gen Z see the Metaverse as natural and eager to be introduced to it.
This change is highly important since Gen Z isn’t so young anymore, in less than a decade they will be almost a third of the Healthcare professionals workforce.
To sum up.
It seems that the Metaverse will surely happen thanks to technological improvements and major investments by the Big Tech, it’s not so blurry anymore.
It’s more about “When” than “if”.
In my last three posts I discussed the challenges and accelerating factors of the Metaverse. From now on this blog will focus on the implications of the Metaverse on Healthcare and particularly on the pharma industry.
More than welcome to Like, Comment & Share and be sure to stay tuned,
Yigal.?
Digital Creative Agency Leader | Medical Communications | Omnichannel Strategy | Digital Solutions | Healthcare Innovation
2 年Thanks Yigal - an interesting article. It's incredible to see the amount of money flowing into this tech. In terms of healthcare, I think education will be the first area in which VR/AR will become mainstream as it offers close to real life simulations but in a "safe" environment. There are lot's of great examples already, but I was particularly interested to see how NHS England is using AR/VR to provide training to both junior doctors and more experienced healthcare professionals - check out this short presentation from the people behind it - https://vimeo.com/726059920
Content and Channel Specialist @ Pfizer |AI | Digital Transformation | Digital Communications | Brand Strategy | Multi-Channel Marketing | Marketing Analytics | Innovation
2 年Interesting and educational as always ??
Digital engagement manager @ Gilead
2 年Great read Yigal, very informative and interesting! I guess you will shade some light in the coming blogs on how HCPs will engage with patients in this "new Meta world", would it be engaging enough also for the elderly population that is really in need for such therapies? days will tell...
Orphan drug manager at Pfizer | Digital Marketing Expert Student in Technion
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Empowering Brands with the Direct Media Recording and Streaming from Products with Consumer Engagement | ZIPPYAR CEO | Revolutionizing Digital Marketing in Pharma, Retail, and CPG for Today's Generation.
2 年“The amount of money being spend on the creation of the Metaverse wouldn’t be an outrage coming from random companies, but these five companies control the market. They are at the wheel of the cutting-edge technology, which means the Metaverse is not so far off.?“ Millennials and GenZ grew up with all the digital gadgets available to them , yet this generation is experiencing high degree of anxiety and depression. Will money interests rule over what is best for humanity? What are we trying to solve? The issues we discussed in the previous post aren’t solved with more money, otherwise Facebook would have solved the issues of its platform… There are good use cases for metaverse but making it mainstream is to invest in a dystopia. We must become better in foreseeing and mitigating the adversarial impact of innovation. The goal isn’t about technology but in making healthcare, and the best treatments available accessible and affordable to all people.