Meet Lisa Emmington
Sue Moore PhD
The Midlife Messaging Strategist & Copywriter ★ Brand voice, messaging strategy, web copy & email marketing ★ Substack: Ink Tank ?? LI Group for midlife women: The Plot Twisters
Midlife Women are in their Own Business Era: 25 for 25 Lisa Emmington
For so many reasons, midlife women are in their Own Business Era.
I’m lucky to know many women who’ve left corporate culture, and are now building and scaling their own thing. Trademarking their IP, working solo or employing and contracting others.
During December, I’m publishing an alternative advent calendar featuring midlife women who’ve decided to be the boss of their own careers.
This series of posts, 25 for 25, features midlife women on the rise. Behind the next door on my alternative advent calendar is instructional designer and longtime freelancer, Lisa Emmington.
Lisa Emmington: instructional designer
Lisa Emmington started freelancing by the time she was 29, and hasn’t had a permanent job since. She was meant to go to teacher training college straight from school, but lasted three days. It wasn't until she went on a course, as part of her first job, that she realised training was her vocation; she just wanted to teach adults instead of children!
Originally a face-to-face trainer, Lisa’s now an instructional designer for eLearning companies. She also offers end-to-end services for consultants who want to create online courses.
2025 is for …
Lisa will move into mentoring new instructional designers in the coming years. She’s developed a programme to help others analyse their own content and design an eLearning course themselves.
Unrelated to work, Lisa also recently signed up with a later life model agency, Salt and Pepper models. They specialise in representing midlife and mature models, believing that runways and editorial should reflect their target customer.
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Lisa’s spaniel Willow recently qualified as a care dog for the charity Canine Concern. Together they’ll visit their local hospice every month in the new year.
Inspiration & motivation comes from …
“I love the creativity. I'd hate for anyone to think an eLearning course I designed was boring.”
Lisa’s advice for her younger self
“Don't worry, you'll end up where you're supposed to be.”
Like what you hear? Then connect with Lisa Emmington here
I’m Sue Moore, Messaging Strategist and Copywriter. I share smart stuff for writers and hot takes on midlife messaging.
From A to D, analysis & design done with you. Instructional design that's a bit more rock and roll. eLearning development designed to bring your content to life
2 个月Wow Sue, thank you so much for including me ?? Have a lovely Christmas and I hope we can catch up again in 2025 ??