Meet: Linnéa Skogh

Linnéa Skogh is Partner and Sponsorship Coordinator here at Boozt, a title she recently celebrated her 1 year anniversary for. May is a busy month for Sponsorship with many projects in the pipeline, and we thought what better time to get to know Linnéa and her story some more.

Linnéas role is an active one. She is often travelling, attending events, and meeting with big sports names. But a lot of her daily work revolves around planning.

“Coordinator is a very good word for it, I feel like a spider in the web. I work closely with a lot of different departments, especially design and marketing, a collaboration I value very much. There’s a lot of logistics and planning involved in my role, and with the help of my great colleagues, I make sure everything runs smoothly.” Linnéa Skogh said.

Linnéa describes her role as everything that rhymes with sports sponsorship, like budgets and contracts, planning events and campaigns, ordering material and so on.

A tailor-made position

Linnéas journey with Boozt started the summer of 2020, as a pandemic-job. She had been a travel-guide and got sent home. She had to ask herself, what do I want to do now?

“I started seeing Boozts commercial everywhere. So I looked, and there was an application out for a customer service agent. At the interview, I was so inspired, they told me that this is just the beginning of Boozt. I was so happy when I got the job. I told my family that I think I am going to stay here for many years. And here I am now!”

Linnéa was a customer service agent for seven months until being offered by her manager to start a new project at Customer Service. She and two others were to create a Claims-team. Together with Platform, they laid the foundation of the claims-system that is still present today. She worked with this for two years, while helping out on events for Sponsorship simultaneously. She quickly realised that this is what she wanted to do. Reaching that goal was closer than she could have ever imagined.

''A few weeks before the application for my current position was published, I had really started to think more about how I could get a foot into the sponsorship department. I talked to my colleagues and managers, and was open and honest that I wanted to work with Sponsorship, I think it's so much fun. All of the sudden - a position was published, it was like it was tailor made for me. With the great support of my managers, I got the job.''

Combining passion with profession

Linnéa has been an avid sports-fan ever since she was little, especially football. And given that she is born and raised in Malm?, her heart beats a little extra for Malm? FF. Understanding the mentality of the sport and its supporters greatly benefits her in her role. Although we couldn't help but wonder, being a fan herself - can she ever enjoy the game?

“I relax right after i've seen that all the prepared material is being displayed. But then I immediately get nervous again, because I want them to win.” Linnéa says, jokingly.

This is no problem for her, she thinks her job and her interest gets even more exciting when combined.

“You always hear that you need to separate work and private life. I say the opposite. Mix your personal interest with your job! There are only benefits. Your job is more fun, your interest is more fun. I look forward to going to work every day.”

Boozt has my back

When we ask Linnéa to explain Boozt as a workplace, three words come to mind.

“Trust, freedom, responsibility. It's not just something we say, it can really be felt. Boozt has my back, and believes in me. I never have to doubt. That is the reason I will always choose Boozt.”

Linnéa meets a lot of people in her role, and she thrives in getting to act as an ambassador for her workplace.

“I love talking about Boozt and what we do. I believe in Boozt wholeheartedly, it's in my blood.” Linnéa Skogh said and further concludes:

“It's like when I create an event like G?teborgsvarvet, 40 000 people pass through our pop–up shop. I know i've done something good for the company, it has grown by some percent in exposure and impressions. That is my favourite thing about my role, getting to show Boozt off and how proud I am.“

As a Partner and Sponsorship Coordinator, in the words of Linnéa herself - no two days are the same. Spring is always a busy time for the department, and this year is no exception. Thanks to their great work, we can look forward to some exciting projects like Royal Run, G?teborgsvarvet and the World Cup for our brand new partner, the Finnish national Ice Hockey team.