Meet Jane Wei from A Loft Story

In the heart of Newtown, nestled on Lennox Street, lies A Loft Story, a hair salon that redefines the traditional salon experience. Upon entering, visitors?are welcomed?into a chic, urban jungle. A verdant canopy of hanging plants creates a lush backdrop, complemented by an eclectic mix of vintage bicycles and striking art pieces that line the walls.?It is this warehouse-turned-oasis that?sets the stage for the creative hairstyling that defines the salon.

Founder Jane?Wei's?journey began not just in hairstyling but in reimagining the role of a hair salon itself. As an entrepreneur with an eye for design and a passion for people, Jane noticed?common?shortfalls in traditional salons. A Loft Story was an opportunity to deepen client relationships and enhance the overall experience.?"I wanted to build more than a salon; I envisioned a space where people?don’t?just come to look good, but also to feel good,"?Jane reflects. Whether?it’s?achieving the perfect platinum blonde, undergoing a bold transformation, or simply seeking a moment to treat oneself, Jane and her team ensure every client feels heard, valued and part of a welcoming community.

Beyond hair care, the salon also doubles as a communal space. Beauty oasis by day and lively neighbourhood?jaunt?by night, this innovative use of space has enabled her to deepen her connection with the community. This shift allows A Loft Story to host?a range of?local events, from creative workshops to cosy jazz nights.?This not only?enriches the?neighbourhood's?cultural scene?but also?turns the salon into a lively gathering spot where art, music, and beauty merge.

Participating in the 2024 Business Innovation Program, Jane?is focused?on enhancing her digital presence and better engaging with her clients both online and off. She is actively learning about SEO and social media strategies, aiming to take a more hands-on approach to shape A Loft?Story's?digital narrative.?"Joining this program is a step towards refining my marketing approach.?I’m?eager to understand the intricacies of digital engagement, not just to reach out but truly connect" - Jane Wei?

Vist A Loft Story at 36 Lennox St, Newtown from Tuesday to Saturday.? When the salon is closed on Sundays and Mondays, their converted warehouse hosts amazing events like edible terrarium workshops with Katherine Sabbath and intimate jazz nights with Tim Clarkson’s Jazz Trio.

Follow Jane’s journey:?

A Loft Story: Website

A Loft Story: Instagram

A Loft Story: Facebook